110M Doodles Coffee Cups Appear at McDonald’s Across the US: NFT Collector

Holguín said everyone seemed very excited about the original collaboration.

“The feedback has been incredible – we're seeing support like we've never seen before, not just from our community, but from the wider Web3 space. “Old colleagues, friends Normie hasn't seen in ages, they all relate to it because it feels so authentic and relatable in so many ways,” says Holguin.

How is the industry responding?

The partnership is being hailed as the largest major partnership by the Web3 brand to date.

Zeneca (Zen Academy)

“This is undoubtedly one of the most important milestones in NFT history. For all the talk about turning NFT IP into something mainstream, very few projects have been able to deliver on that promise. Doodles' partnership with McDonald's makes Doodles a household name around the world.”

Betty (Deadfellas)

“The Doodles x McDonald's collaboration is a huge win for crypto-native IP – working with a brand of that size is a frontier that many believed was unreachable from a team born out of the NFTs boom of '21.” he said.

“It speaks to the continued power of community in our industry and the importance of that power as we move forward with well-established household names. I love Doodles, but whether you're a Doodles fan or a McDonald's fan, people will see this brand at least 100 million times in this campaign.” – And that's a win for all of us who build in earnest at Web3.

Steve Kaczynski (author of Everything Token)

“Partnering with McDonald's would have been a huge win for Doodles regardless of the details of the campaign, but they hit a home run on three key things. It expands brand awareness by putting Doodles in front of a large new audience on 100 million coffee cups and a Times Square billboard.

“It directs non-Web 3 users to Studio, the heart of the Doodles ecosystem. Finally, it rewards and celebrates brand loyalty by integrating community doodles into the campaign. Overall, it's a well-executed strategy for brand growth and community engagement.

In other NFT news: Punks leading the charge as NFT szn heats up

While most of the focus is on memecoins, there are signs that an NFT run could be around the corner.

Cryptopunks is leading the way with positive sentiment after a few years. Punks are now at a floor of 36 ETH ($112,000), a 10+ ETH increase over the past two weeks.

Chromie Squiggles nearly doubled their floor price last week, moving from 2.75 ETH to 5.24 ETH (Nov 18), including a Pipe Squiggle that sold for 12 ETH ($37,000).

Autoglyph #239 was also on the move with the popular collector's fund Curated, adding one of Larva Labs' flagship pieces to the grails.

Raoul Pal went full bananas by buying XCOPY's ‘Last Selfie' at a private sale. First of all, it can't be cheap with a public listing at 333 ETH.

Raoul of XCOPY had the following to say:

“I love XCOPY's work and for me he is the most important NFT digital artist along with Beeple. The reason is that culture has great value over time and allows NFT culture to be recorded on the chain forever. XCOPY is crypto + internet culture and as a time capsule for this early cultural period forever. It serves.

“I love art above all else. XCOPY pioneered a whole new art form that resonates with me deeply.”

We've seen 20%+ moves in the last seven days from Bored Ape Yacht Club, which moved to a floor of 13.4 ETH, Pudgy Penguins to a floor of 12 ETH, and Milady to 5.9 ETH, the highest USD individual sale and climbing to third place. – Maximum in ETH terms at 27.3.

Greg Oxford

Greg Oakford is the CEO of Upside DAO, Australia's leading crypto and web3 collaboration hub and investment fund. He is an avid NFT collector and founder of NFT Fest Australia. Prior to crypto, Greg was a marketing and sponsorship specialist in the sports industry working on professional events.

Follow the author @GregOakford