110M Doodles Coffee Cups Appear at McDonald’s Across the US: NFT Collector
1 day ago Benito Santiago
The possibility of NFTs taking Web3 mainstream just got a big shot in the arm with more than 100+ million cups of coffee from Dudles IP's family-friendly, colorful artwork that started appearing on McDonald's across the US.
In the year The Nov. 18 launch has left some consumers frustrated as they hunt down the branded cups so far, but McDonald's promises that all 14,000 locations should have them in stock by Nov. 21.
The Doodles IP will also be placed alongside popular McDonald's character IPs such as hamburgers and grimaces in a variety of unique activities including limited edition enamel pins, merchandise, digital apparel and more.
Since the announcement, the floor price of the first Doodles NFT collection has more than doubled, from 1.25 ETH to 2.85 ETH (as of November 18) with Doodle #3954 sold on November 17 for 42.690 ETH ($132,951). The original Doodles collection had its biggest sales week in 10+ months.
Originally launched in October 2021, like most of the collections introduced at the height of NFT, Doodles has had its struggles due to a brutal NFT bear market, but there is a sense of hope for the projects that continue to build behind the scenes.
Doodles have proven their ability to break through collaborations with Crocs and Pharrell, but McDonald's is the biggest to date. The meaning coincides with Pudgy Penguin's partnership with Walmart, with cute toys that will infiltrate Walmart stores across the US in September 2023.
Julian Holguín, CEO of Doodles, said the collaboration gave the NFT project a boost:
“This partnership shows that Web3 native brands can create cultural moments that are highly meaningful. There are 110 million cups in 14,000 McDonald's locations across America,” says Holguin.
“We're not just putting art on cups, we're creating a blueprint for how Web3 brands can reach mainstream audiences. Every purchase can be traced back to our onchain platform, introducing people to digital gathering with something as universal as morning coffee.”
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ToggleHow does it work?
For customers in the US, they order a hot drink from the McDonald's app to receive the order in one of the special Doodles cups.
Each mug doubles as a ticket to stream Doodlesville and Doodleverse, the Doodles' animated pilot featuring music from Lil Wayne, Pharrell Williams, Lil Yachty and more. he said. Also a limited edition McDonald's costume for Doodles avatars via a free Doodles Studio subscription.
There aDoodles-themed music videos, including a Pharrell Williamsand Marley Bleu collaboration, which hits streaming services on November 22.
Pharrell has been involved with Doodles since mid-2022. In 2003, Justin Timberlake's song “I'm Lovin' It” became the jingle for McDonald's commercials around the world.
McDonald's Chief Marketing Officer Tariq Hasan explained the fast food company's partnership with Doodles “because they are agents of change in the cultural landscape and beyond digital assets – we can't wait to meet and connect with the community that is fearless of the entertainment brand itself, and more importantly, bring more people across the United States.” Hassan said.
The McDonald's Times Square billboard in New York City will front the Doodles collaboration during the holiday season and will be seen by millions of people.
Holguín said everyone seemed very excited about the original collaboration.
“The feedback has been incredible – we're seeing support like we've never seen before, not just from our community, but from the wider Web3 space. “Old colleagues, friends Normie hasn't seen in ages, they all relate to it because it feels so authentic and relatable in so many ways,” says Holguin.
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How is the industry responding?
The partnership is being hailed as the largest major partnership by the Web3 brand to date.
Zeneca (Zen Academy)
“This is undoubtedly one of the most important milestones in NFT history. For all the talk of NFT turning IP into something mainstream, very few projects have been able to deliver on that promise. Doodles The partnership with McDonald's makes Doodles a household name around the world.
Betty (Deadfellas)
“The Doodles x McDonald's collaboration is a huge win for crypto-native IP – working with a brand of that size is a frontier that many believed was unreachable from a team born out of the NFTs boom of '21.” he said.
“It speaks to the continued power of community in our industry and the importance of that power as we move forward with well-established household names. I love Doodles, but whether you're a Doodles fan or a McDonald's fan, people will see this brand at least 100 million times in this campaign.” – And that's a win for all of us who build in earnest at Web3.
Steve Kaczynski (author of Everything Token)
“Partnering with McDonald's would have been a huge win for Doodles regardless of the details of the campaign, but they hit a home run on three key things. It expands brand awareness by putting Doodles in front of a large new audience on 100 million coffee cups and a Times Square billboard.
“It directs non-Web 3 users to Studio, the heart of the Doodles ecosystem. Finally, it rewards and celebrates brand loyalty by integrating community doodles into the campaign. Overall, it's a well-executed strategy for brand growth and community engagement.
It's not that they go to McDonald's. Ultimately, the wider world will not only “know” the Web3 brand, but truly fall in love with it. pic.twitter.com/L8dmhMILjm
— David Horvath (@davidzhorvath) November 19, 2024
In other NFT news: Punks leading the charge as NFT szn heats up
While most of the focus is on memecoins, there are signs that an NFT run could be around the corner.
Cryptopunks is leading the way with positive sentiment after a few years. Punks are now at a floor of 36 ETH ($112,000), a 10+ ETH increase over the past two weeks.
Chromie Squiggles nearly doubled their floor price last week, moving from 2.75 ETH to 5.24 ETH (Nov 18), including a Pipe Squiggle that sold for 12 ETH ($37,000).
Autoglyph #239 was also on the move with the popular collector's fund Curated, adding one of Larva Labs' flagship pieces to the grails.
Raoul Pal went full bananas by buying XCOPY's ‘Last Selfie' at a private sale. First of all, it can't be cheap with a public listing at 333 ETH.
Raoul of XCOPY had the following to say:
“I love XCOPY's work and for me he is the most important NFT digital artist along with Beeple. The reason is that culture has great value over time and allows NFT culture to be recorded on the chain forever. XCOPY is crypto + internet culture and as a time capsule for this early cultural period forever. It serves.
“I love art above all else. XCOPY pioneered a whole new art form that resonates with me deeply.”
We've seen 20%+ moves in the last seven days from Bored Ape Yacht Club, which moved to a floor of 13.4 ETH, Pudgy Penguins to a floor of 12 ETH, and Milady to 5.9 ETH, the highest USD individual sale and climbing to third place. – Maximum in ETH terms at 27.3.
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Greg Oxford
Greg Oakford is the CEO of Upside DAO, Australia's leading crypto and web3 collaboration hub and investment fund. He is an avid NFT collector and founder of NFT Fest Australia. Prior to crypto, Greg was a marketing and sponsorship specialist in the sports industry working on professional events.
Follow the author @GregOakford
