Connected fashion brand 9dcc, which has already launched premium t-shirts and Baseball cap combined with Ethereum NFTs unveils its first full luxury fashion line, fueling benefits on the chain. The 9dcc Collection 01 is set to launch this week in France.
Previewed at NFT Paris and then Paris Fashion Week in the coming days, 9dcc Collection 01 consists of over 60 items, including coats, pants, hoodies, umbrellas, tank tops, boxer shorts and more. The Fall 2024 collection uses materials sourced from Italy, Japan and the United States.
Each item has a near field communication (NFC) chip that corresponds to Ethereum. NFTUsed to verify authenticity and unlock community features and other functionality.
One such feature is the ability to find creators—including anonymous crypto personality and 9DCC founder and CEO gmoney—Clothing with digital signage And keep it connected to the NFT in question.
From 9dcc Collection 01. Image: 9dcc
According to the company, 9dcc Collection 01 is aimed at the “crypto mob” and is inspired by the “yakuza street style to the timeless glamor of gangster cinema” and aims to be worn by tech founders and their contemporaries.
“Targeting modern mavericks and ‘Zook types' who seek an intimidating presence while unveiling new concepts, the collection appeals to ‘future gangsters' who prefer subtlety over emotion, but command any room with their presence,” says an official statement.
From 9dcc Collection 01. Image: 9dcc
9dcc not only previews the pieces at this week's Paris events, but also gives attendees the chance to pre-purchase items from the collection.
“The future of luxury is at the heart of comfort. Our vision for fashion is to bridge connections with culture, open up new opportunities and create deeper connections with our environment,” gmoney said in a release. They participate.
Edited by Ryan Ozawa.
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