Adobe buys SEMRUSED software vendor at 1.9b Sep: WSJ

key atways

Adobe is close to acquiring Simon Evil, worth around $1.9 billion, according to the WSJ. Smrash provides solutions for SEO, content marketing and competitive analysis.

Share this article

According to Adobe Wall Street Journal, SASASH, the SASAS platform that provides end-to-end engine optimization, content marketing, and competitive analysis tools, is on the way.

The potential deal represents Adobe's strategy to expand in the digital marketing space. Semirsh helps businesses improve their online visibility through software solutions.

Adobe's portfolio of creative, document, and digital experience solutions includes tools for design, video editing, and marketing analytics. Discovery adds Semrush's competitive analysis and SEO capabilities / endice / ando shipping tools to the portfolio of marketing tools.