Adobe has announced a significant expansion of its Firefly Creator AI platform with the introduction of video creation and editing capabilities slated for release later this year. The new Firefly video model puts it in direct competition with players in the generative video space, including Adobe Open AI's Sora.
Launched in beta form for the first time, the video extension to the Firefox tool integrates with Adobe's flagship video editing software, Premiere Pro. This integration aims to simplify common editing tasks and expand creative possibilities for video professionals.
The model packs a number of popular features, including the ability to generate B-roll footage from text prompts, with Adobe asserting that high-quality clips can be produced in under two minutes. This capability mirrors the pure video generation offered by platforms such as Sora, Kling or Dream Machine.
Another new tool, Generative Extend, allows editors to extend existing clips, smoothing transitions and adjusting timing to match audio cues perfectly. Moreover, AI can solve gaps in the video timeline, helping to solve continuity issues in editing by syntactically connecting two clips in the same timeline – a feature that sets Adobe apart from its competitors.
Firefly's video model includes the ability to delete footage from footage, similar to Photoshop content. Adobe's Generative AI technology adjusts each frame and maintains consistency across the timeline, turning a typically slow, manual process into a fast, automated one.
The model can also produce atmospheric elements such as fire, smoke and water, thus improving video composition options. While not revolutionary, this capability adds flexibility to Adobe's video editing suite. Also, like other existing video production tools, Firefly supports different camera movements and angles.
The samples shared in the announcement show a very powerful model capable of understanding the context and providing consistent generation.
Finally, Adobe emphasizes that Firefly is “commercially secure”—trained only on licensed content, minimizing copyright risks. This could be a strategic move, given that Adobe's path to generative AI has been rocky — somewhat.
When the company first rolled out AI features in Photoshop, the reactions were somewhat mixed, with some creators seeing the potential and others being more skeptical. But then Adobe stepped in several times. A license change appeared that gave Adobe the green light to use customer data, and all hell broke loose.
Content creators, from YouTube stars to industry analysts; They raised their voices against the company.–It's recommended that the suite steal the show in favor of less popular (but much fancier, anti-AI) competitors.
Those competitors smelled blood in the water. Procreate CEO I don't mince words.declaring it a “hated AI” and insulting that the technology wouldn't reach their app. Intimacy entered and It has been confirmed That the users will not have generative AI on their product set.
Adobe is in trouble Fix thingsBy adjusting their terms of service, but the damage has been done. Their reputation has taken quite a beating, particularly in creative circles, underpinning anti-AI sentiment.
Despite the PR nightmare, Adobe is sticking to its pro-AI vision. A few weeks ago the company introduced Magic FixupA technique that applies advanced image editing capabilities after training on video rather than standard images.
Although no specific release date has been announced, the company has opened a waiting list for the Firefly video model beta.
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