Google's full court of generative AI press continues this week as the tech giant announced the technology is coming to YouTube's comments section, adding comment summaries and conversational AI to drive engagement and generate new content ideas.
Creating tools for YouTubers has become a cottage industry for third parties, with companies like Tubebuddy, vidIQ, Canva, and TuberTools developing tools for up-and-coming content creators. The new AI tools from Google itself will give YouTube users the power to control their comment sections and use them to improve their content.
Google's AI offering for creators took shape on Google Cloud in August, and next month it introduced new AI-powered features aimed at helping creators create shorts and longer clips for YouTube. YouTube's new AI tools launched this week to organize comment summaries — comments under YouTube videos into themes or topics — for creators and conversational AI for viewers.
A note for beginners: Google says the new AI tools are only available to accounts with large audiences and active comment sections.
Opinion summaries
YouTube's comments section is known for being a wild place, but now thanks to Generative AI, YouTubers can mine those comments for suggestions for future videos.
“We're experimenting with AI that organizes large comment sections of long videos into easily digestible themes to help you easily understand and engage in comment conversations,” Google said.
Google says eligible YouTubers can organize comments by topic and delete individual comments under that topic. However, Google says that only published comments can be sorted into topics. Comments held for review, contain banned words, or users cannot be sorted.
Conversational AI
Google is adding a chatbot to YouTube that lets users ask questions about videos they're watching and get recommendations for other videos to watch. Google says this new feature won't interrupt video playback.
According to Google, the new features may not be available to everyone right away, but YouTubers with premium accounts can opt-in to use the features in beta until December 5th. Limited user base to collect early feedback.
Google has yet to respond to the decryption request.
Like Microsoft and Amazon, Google is investing heavily in artificial intelligence. In October, Google added Assistant on Bard, a new AI assistant named Google Bard, to its search engine, the Pixel Phone and Google's ChatGPIT rival.
Google's offerings are gaining fans among developers. In August, virtual worlds platform Hiber said it would use Google's generative AI tools to simplify game development.
Hiber CEO Michael Youngfors previously told Decrypt: “With generative AI, we're removing the ultimate barrier to innovation. “People are super creative by nature, but you can get stuck and not know what to do.
right now, [AI] “We believe it unlocks creativity for the masses and unlocks the creativity in each and everyone,” Youngfors said.
Edited by Ryan Ozawa.
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