Amid the NFT push, Nike goes ‘deeper’ into video game fashion

Sports apparel giant Nike's blockchain and digital wearables division .Swoosh said Friday that it will push further into the video game space next year — but it's unclear whether future game activations will necessarily involve NFTs.

“The value of a virtual product should be based on the joy it gives you when you use it to express yourself or open access to a physical product. It's about more. Happiness Collecting – being a true fan – is not just about marketing,” wrote Nike's .swoosh Blog post.

“Next year you will see this come to life,” the post continued. “We're going into video games with the launch of Nike In-Game Wearables, a new line of virtual reality products. In-game wearables from our digital collectors (eg Of1) because you can buy and wear these sets in your favorite video games.

Collectors are not needed for these futuristic in-game wearables. crypto wallets, according to the post, adding that all players need is to connect their game account. But it is not clear whether these upcoming wearables will be NFTs or not.

Nike, who was in the blockchain space through it Getting RTFKT And .swish The platform has been cautious about its digital assets over the past two years — and hasn't always released its digital assets on the blockchain.

While the Swoosh has previously released tons Digital Sneaker NFTs on Polygon And he suggested that it might be a 2023 announcement EA Sports And Fortnite NFT Together, the Fortnite connection became the digital collectors that pushed that It does not use blockchain..

In its Friday blog post, Nike distinguishes between “digital collectibles,” or NFTs, and “in-game wearables,” which are inherently different, meaning the latter isn't related to crypto (but could be more like it). Fortnite Collaboration).

The post added, however, that owners of Nike Digital Tokens (NFTs) will be able to move those items to a private crypto wallet later this year, an option that would allow NFT collectors to trade Nike NFTs on marketplaces that verify royalty payments. For Creators” (meaning ahem, Nike and its associated artists).

“Building our own marketplace can distract from product creation and storytelling,” Niki added, noting that the company won't launch its own NFT marketplace yet or in the future.

As confusing as it may be to some, not every Nike .Swoosh release necessarily means an NFT drop is coming. Nike did not respond. DecryptFor clarification purposes, it is currently unclear whether the brand's upcoming video game integrations will include NFTs.

Edited by Andrew Hayward.