An in-depth look at static domains .com integration

Unstoppable Domains – a popular provider of Web3 domains – recently expanded its offerings to include traditional “.com” addresses.

This move is the first example of merging conventional Web2 domains with the updated Web3 domain space. This integration aims to seamlessly connect existing web infrastructure with the new, allowing users to engage with both types of domains on one platform.

Integrating .com domains with blockchain technology is more than a technical achievement; It's an effort to increase user adoption and streamline the overall user experience.

The familiarity of .com domains is deeply rooted in Internet history as a bridge for users transitioning into the realm of blockchain, making blockchain technology more accessible and inviting to a wider audience.

As Matthew Gould, CEO of Unstoppable Domains, told Cointelegraph: “Every wallet needs a domain to optimize UX. [user experience] for crypto. Otherwise, crypto adoption will be slow, just as internet adoption would be slow if they used IP addresses instead of domains.

This integration will improve personal experiences and address a broad industry need to transition from the traditional Web to the decentralized Web3.

A spokesperson for Freename.io – a platform for web3 domains – told Cointelegraph: “Of course, the introduction of .com domains will play a big role in making blockchain technology accessible to a wider and already existing audience, as .com is a well-known and indexed TLD in the web2 industry.

A top-level domain (TLD) is the last part of a domain name – after the dot – used to identify a website's category or country. Examples include .com, .org and country-specific endings such as .uk or .jp.

Associating digital wallets with .com domains creates a consolidated platform that allows users to manage, track and interact with traditional and crypto assets. This integration eliminates the need for users to navigate different systems, reduces friction and increases overall efficiency in managing financial resources.

The future of digital identity

The inclusion of .com domains in the blockchain realm represents a significant shift in how we manage digital identities. This departure from traditional practices points to a future where the distinction between traditional and blockchain-driven digital identities will become less clear.

This can lead to a new way of thinking that puts users at the center and gives them more control over their online identity. This is consistent with the Web3 philosophy, which calls for traditional identity models to be controlled by a central authority. Instead, it aims to create a fair system where identity management is distributed equally.

Gould said, “If domains become a truly user-friendly and accepted way, digital identity can plug into the already rich ecosystem and market domain names and standards like ICANN.” [Internet Corporation for Assigned Names and Numbers] It accelerates adoption faster than other digital identity solutions.

Beyond digital identities, integration has the potential to redefine online privacy and security standards. Blockchain's transparency and cryptographic security add a layer of protection, mitigating the risks of data breaches and identity theft.

Further developments and results in adoption

Freename.io is another TLD and domain platform in Web3 that allows users to register and register personalized Web3 TLDs. Ownership of a FreeName Web3 TLD entitles users to 50% passive income for each domain purchased on that TLD.

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This provides an attractive financial incentive for individuals and businesses seeking digital IDs and additional financial benefits. This model can motivate users to engage with Freename.io, which can drive adoption.

In addition, Web3 domains from Freename serve as digital identities in the Web3 realm, replacing wallet addresses and providing unified usernames for users across various social networks. Additionally, these domains can act as unique login credentials for decentralized applications, enhancing the user experience and demonstrating the versatility of Web3 domains.

The ease of managing digital identities may encourage more users to adopt Web3 domains, especially those less familiar with the intricacies of blockchain.

Freename.io is compatible with several blockchains including Aurora, BNB Smart Chain, Kronos and Polygon. This allows users to choose the blockchain that best suits their preferences or project requirements.

Ethereum Name Service (ENS), a decentralized domain name system on Ethereum, uses solutions such as Arbitrum and Optimism to implement layer-2 interoperability to improve scalability and reduce costs.

The reduced cost and improved scalability make it attractive to a wider audience. This change encourages users who are discouraged from participating in decentralized domains due to the high fees of the Ethereum blockchain.

ENS also integrates Web Unified Domain TLDs (.art, .box), allowing users to register browser-supported names through ENS. This introduces the concept of Domain Name System (DNS) names as nonfungible tokens on the Ethereum blockchain, expanding the utility of domain names.

ENS plans to outsource DNS to gasless in Q3, eliminating transaction costs and increasing web accessibility to the ENS ecosystem. This move could appeal to traditional Internet users by lowering barriers to entry and making decentralized domain solutions accessible to a wider audience.

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