Cross game digital avatar platform I am a ready player It is launching branded character skins by various major brands and IP, including Angry Birds game studio Rovio, TV talent show “The Voice” and Warner Music Group (WMG), Ready Player Me announced Friday.
The new collections are part of Ready Player Me's upcoming catalog of premium skins, which will allow brands to sell skins and custom content directly to consumers. Ready player I CEO Your team Toke In the description, the catalog is designed to allow any game developer to jump on board, create custom skins, and sell them to their audience.
Decrypt confirmed avatar skin plans with Rovio, Warner Music Group and Virtual Brand Group, which licensed “The Voice” IP to Web3 Activation. Ready Player Me has also announced similar plans with carmaker McLaren and Universal's music group Bravado's merchandising arm, although Decrypt could not confirm these plans with the companies involved at press time.
Branded avatar skins coming to the Ready Player Me platform. Image: Ready Player One
said Justin Hochberg, CEO of Virtual Brand Group. Decrypt The show is venturing into the world of digital assets and custom skins to connect with a younger audience.
“Each generation shops in its own way,” Hochberg said. Decrypt via email. “Gen Z and Alpha consumers are transitioning from digital natives on 2D social media to ‘place natives' playing, connecting and buying 3D goods in 3D worlds.”
Hochberg says he sees video games as virtual “stores” that could usher in a “retail revolution.” “The Voice” Ready Player Me offerings will include virtual streetwear, accessories, full-body apparel and performance-ready fashion, Hochberg said.
It is still up for debate Brick and mortar stores and shopping centers Sales in digital worlds like Fortnite are “dying”. Roblox They are generating millions in revenue, primarily from a younger audience.
A WMG representative said. Decrypt The email said skins will be “customized and style specific to the artists,” but did not share which artists will be able to use the platform.
“We're committed to enabling our artists and songwriters to connect with their fans wherever they are and in the interactive format they want,” WMG VP of New Business and Ventures Jillian Rothman said in a statement announcing Ready Player. .
However, this is not the first time WMG has ventured into NFTs and crypto. At the beginning of this year WMG one Blockchain music accelerator Plan NFTs on Polygon and through the Polygon platform LGND in 2022. WMG's Singapore division is said to be working with it. Web3 Firm Affinity WMG has partnered with NFT Digital Fashion Company to provide the artists with various sources of income through gaming DressX And OpenSea From the end of 2022.
McLaren has already explored, launched NFTs. Formula 1 NFTs on Tezos In the year Adding some of the cars to Mythical Games' latest mobile title in 2021 and soon Nitro Nation World Tour.
A G– And there is no stranger to him. NFT startsAccording to the announcement, it will release skins inspired by German metal band Electric Caliboy as well as hip-hop lifestyle brand Stocked.
“Many music fans are gamers, and most gamers are music fans, so we felt it was clear to make official merchandise digital to allow consumers to express themselves and show their fans in the real world,” said Philipp Koenig, senior director of A&R. Operations and Strategy in UMG's Bravado Merchandise Germany.
Edited by Andrew Hayward.
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