Apple in 2010 It is set to roll out generative AI features by 2024, Cook said.
Apple CEO Tim Cook has confirmed that the company is working on generative artificial intelligence (AI) features that will be available to consumers by 2024.
During the company's quarterly earnings call on Feb. 1, Cook said he believes there is a “tremendous opportunity” for the company's AI and generative AI.
“Looking forward, we'll continue to invest in these and other transformative technologies, including artificial intelligence, where we're spending a lot of time and effort, and we're excited to share details of our ongoing work in that space later this year.”
When analysts tried to press the CEO for more details about Apple's AI plans, he said there were some things he was “incredibly excited about” but would talk about them “later this year.”
Apple introduces new software products at its annual Worldwide Developers Conference in June.
While there has been a lot of buzz about Apple's future AI plans, the company has been lagging far behind rivals Google, Microsoft, and Meta, which have been making significant strides in the AI space over the past year.
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On January 29, Apple's value dropped below the $3 trillion mark, passing Microsoft as the world's most valuable publicly traded company. In its own earnings report, Microsoft cited “infusing AI at every layer” of its technology stack as a driver of its success.
Alphabet, the parent company of Google and YouTube, reported revenue of $86 billion in the fourth quarter of 2023, up 13 percent year over year.
The company is already benefiting from its AI investments and innovations, and when it released its new Gemini model, it said “the best is yet to come.”
However, alongside Apple's curtain call for its AI and Generative AI products, it also hints at some major developments for 2024.
This includes the new additions to the smartphone family, the iPhone 16 and 16 Pro, and the iOS 18 update, which some have called the biggest update in the history of the operating system.
The company is also releasing its long-awaited and first augmented reality headset, the Vision Pro, on February 2.
When Apple Vision Pro launches tomorrow, users will have access to over 1 million apps, including 600 apps, for Vision Pro! The creativity of developers is amazing, and this is just the beginning. Endless possibilities await! https://t.co/z5nIByMEd6
— Tim Cook (@tim_cook) February 1, 2024
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