AppsFlyer and Spindl partner to bridge the gap between mobile and web3 marketing data

In a rapidly evolving digital landscape where data is the lifeblood of marketing, AppsFlyerThe leader in mobile measurement and identification, is in partnership with Spindle, a web 3-native marketing analytics platform. This collaboration aims to transform the way marketers track and analyze user engagement by combining mobile app data with on-chain Web 3 metrics.

two years ago, Antonio Garcia MartinezSpidell, founder and author of the New York Times bestseller Chaos Monkeys, was pondering the effectiveness of the current data import process while working on a “web 2 proprietary platform.” “This thinking partly led to the founding of Spindle: a shared transaction database, a shared public ledger, understood by the term blockchain,” he said. The constant flow of events from mobile devices, such as clicks and app installs, has created a flood of data. This sparked the idea of ​​using a shared database, harnessing the power of blockchain technology, to streamline and integrate transaction data.

Spindl's mission last year was to bridge the gap between Web 2 and Web 3 phenomena and build Web 3-native visualization and analytics technology. It faces significant challenges, especially in the field of mobile marketing, where tracking user behavior across multiple platforms is a complex engineering problem. To address these challenges, Spindle has partnered with AppsFlyer, a major player in mobile measurement and ownership with over 60,000 integrated apps. The company It was founded in 2011 and has raised about $300 million in investment funds.

According to Martinez, a key feature of the partnership is the two-way integration between AppsFlyer and Spindl, which enables seamless data transfer. Developers and marketers will have the ability to access mobile in-app data side-by-side with ChainWeb 3 metrics. This integration is especially critical in the gaming industry, where many transactions and purchases occur on- and off-chain. Without comprehensive data, game studios' user behavior and revenue picture remains incomplete.

Martins said privacy is a top priority in this integration, with a focus on protecting customer data and reducing activity. “For the first time, the vast mobile usage river and native blockchain data will be combined in an orderly and usable way,” Martinez said. “This is a sign of maturity for Web 3.”

AppsFlyer and Spindl are now live, giving all AppsFlyer customers the ability to integrate with Spindl through the AppsFlyer Partner Marketplace.