Art restrictions Founder and CEO Eric “Snowfrow” Calderon has long been hesitant to take his creations — digital art made with generative code — into the physical world.
“Having been making digital art for a while, seeing digital art in print doesn't always translate,” Calderon said in an onstage conversation with Benny Redbeard Gross at the Rag Radio R Haus event at Art Basel Miami in December.
That hesitancy was especially applied to Calderon's first art collection, Chromie Squiggle, a 10,000 NFT collection created in 2021 that put art blocks on the map and planted the seeds that would eventually grow into digital art. Power plant. The Chromie Squiggle Series It has currently generated a whopping 74,700 ETH sales – worth more than $192 million in Ethereum’s current value.
“I'm passionate about publishing Chromie Squiggles,” says Calderon. “They are not meant to be published. It is a digital-first piece.
But in collaboration with Before Arta marketplace for limited-edition physical and on-chain art pieces, Calderon managed to find the perfect balance of texture and tone to translate one of his favorite Squiggles—#8107– in Physical publication. A total of 262 print editions were sold during the limited sales window in December.
“If you just look at the squiggly paint and compare it to the screen, you'll feel that the colors are not fully represented,” he said, showing off the print in Miami last month. But when you add this layer on top of the ribs – like we do that as humans – you lose awareness of the imperfection of the color and it gets to the point where I'm perfect. I feel comfortable when it's printed,” he said.
“I'm proud of the publication,” he added.
Check out the full discussion above for more on Calderon's approach to design and color choices, as well as the official print release from his successful NFT Art project.
Edited by Andrew Hayward.
Stay on top of crypto news, get daily updates in your inbox.
