Avalanche DEX Trader Joe to F Let Joe re-sign
Key receivers
F*** Joe expects fast and cost-effective branding after post-rebranding. LFJ's redesigned mascot aims to strengthen international community ties.
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Trader Joe's, a popular decentralized exchange (DEX) on the Avalanche blockchain, has made a major new trade mark. The project announced today on X that it has changed its name to Let's F***ing Joe (LFJ), a brand with “bold, big energy” and a “fresh, confident” approach.
See you F*** Joe: DEX for Everyday Joe.
Former businessman Joe XYZ, but reborn with a new identity. LFJ is the same great DEX, with a bold, big power approach.
Brand Revitalization → pic.twitter.com/r1OliTEAyJ
— John Let's Do It (formerly Trader Joe's) (@LFJ_gg) September 23, 2024
Despite the rebrand, LFJ remains committed to providing a fast, cost-effective trading platform for all traders, from beginners to professionals, the team said in a blog post. They also emphasized “No-BS Approach to Business”
As part of the rebranding, Joe, the mascot, is getting a makeover. brand new black Tracksuit To better connect and resonate with the global crypto community. Redesigned to include the logo. brand new Name “LFJ”
The project's old domain, “www.traderjoexyz.com”, will also be changed to “www.LFJ.gg”. They will be users accessing the old domain It is automatically routed to the brand new Site.
As a Uniswap fork on Avalanche, Trader Joe's combines decentralized exchange functionality with credit and leveraged trading. This holistic approach improves liquidity and attracts more capital to the project.
While the rebranding process is underway, it is uncertain whether the JOE token will be affected.
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