Rumble Kong League, upcoming NFTA basketball game built on Avalanche blockchain, on Monday announced a collaboration with the leading sports drink brand Gatorade.
The deal makes Gatorade the official sports drink partner of the Rumble Kong League brand and will be represented in various in-game integrations in the upcoming title. Gatorade's parent company, PepsiCo, confirmed the partnership Decrypt‘s GG and the official Gatorade brand account on Twitter also retweeted the announcement.
The Gatorade integration begins with the addition of a “G-Machine,” a vending machine that allows players to unlock digital collectibles — including wearables — using G-Coins earned by completing missions. of G-machine experience The iOS and Android game is available now on the project's website ahead of its planned launch this summer.
Players can wear the items while playing basketball, a “compete for possession” game, as well as while exploring the open city outside of the match. The digital collectibles include Gatorade-branded gear in the Vintage, Hydroslam and G-Gear collections.
“We are thrilled to partner with Gatorade to bring exciting and innovative experiences to the global gaming community,” Rumble Kong League CEO Nick Vale said in a press release. “Together, we're pushing the boundaries of mobile gaming while hinting at a future of fan engagement where the lines between the physical and digital worlds blur.”
The Rumble Kong League has seen support from NBA stars like Paul George as well as Steph Curry through his Penny Jar Capital Capital Company. Curry has previously been involved with other NFT projects, such as Boring Monkey Boat Club And LinksDAOand was a spokesperson. For crypto exchange FTX before the fall.
The project initially released NFTs, including profile pictures and digital sneakers, on the Ethereum mainnet, but last year announced that it would switch to Avalanche, a “processing solution” for faster and cheaper transactions. According to their Twitter account, Rumble Kong League owners are planning to migrate their NFTs to Avalanche.
Edited by Ryan Ozawa.
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