Binance to make women’s day smell good with a new fragrance

Blockchain ecosystem and popular cryptocurrency exchange Binance has unveiled its new initiative to combine high-quality commodities with finance to encourage more women to participate in the industry.

In the year On March 6, Binance's female marketing leaders announced an attempt to expand the company's inclusivity efforts, focusing on attracting the attention of women with a luxury fragrance on March 8, International Women's Day.

Crypto Perfume was originally part of a series of luxury ads for the company's inclusive campaign, “Crypto is yours.” Binance draws inspiration from “beauty advertising deals” as its strategy challenges the “norm” of the crypto space.

From her own experience in the crypto space, Rachel Conlan, chief marketing officer of Binance, has seen the “invaluable contributions” of women.

“We're here to tell women everywhere: Don't be a bystander. Break those glass ceilings, challenge existing narratives and be a part of this digital transformation that is set to redefine global finance.

She added that it's not just perfume, but a message to women that they “have a big role to play in the crypto revolution.”

Binance's “core” part of the movement is to encourage more women to explore the crypto industry. It plans to reward the first 5,000 female startup crypto courses with Tether (USDT) at $25.

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Colan emphasized that crypto is universal and all individuals should be empowered to participate in the space.

In the year In the run-up to International Women's Day in 2023, Cointelegraph spoke with Binance founder He Yi, who, as a woman, advised those who want to enter the space to “forget gender” and focus on the mindset of working in Web 3. .

Binance is not the only crypto platform looking to cater to the female demographic in 2024. On January 16, cryptocurrency exchange Bitget pledged to allocate $10 million to women-led Web3 startups Blockchain4Her, an initiative that promotes gender diversity and inclusion in the industry.

Between the first quarter of 2022 and the third quarter of 2023, startups led or created by women received just $1.77 billion of Web3's $27.85 billion in venture capital funding, according to a Jan. 11 report from Bitgate Research, accounting for roughly 6.43 percent.

Female-led Web3 startups comprise less than 9% of startups in the space, which speaks to the efforts of many major industry players to encourage female participation.

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