BitPay enables cryptocurrency payments for Taylor Swift’s movie premiere

Taylor Swift Fans Crypto fans can now purchase tickets to the highly anticipated movie “Taylor Swift: The Era Tour” using a variety of cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), and Shiba Inu (SHIB). ).

The film, which hits theaters worldwide today, has collected an impressive $100 million in advance sales.

BitPay, a leading crypto payment service provider, will facilitate the film's crypto tie-in, the company said in a post on X (formerly Twitter) on Friday.

BitPay previously partnered with theater chain AMC to enable seamless cryptocurrency payments for movie tickets.

To use this payment option, fans can visit the AMC website or use the mobile app and select BitPay at checkout.

Alongside Bitcoin, Ethereum, Dogecoin and Shiba Inu, customers can purchase tickets with Bitcoin Cash, Litecoin and XRP.

AMC played a significant role in the journey of the “Eras” film, negotiating directly with Taylor Swift for the film's theatrical release.

By bypassing traditional Hollywood studios involved in film distribution, AMC secured an exclusive deal.

As a result, Swift is set to receive an impressive 57% of ticket sales revenue, a share rarely seen in the entertainment industry.

The film's release is expected to breathe new life into the film's box office, which has been facing challenges due to the Hollywood Writers and Actors Guild strike.

Since the successful releases of “Barbie” and “Oppenheimer” in July, theater attendance has dropped significantly.

But industry insiders hope that with the buzz surrounding “Eras”, it will attract more viewers and revive the box office.

If a large number of “Eras” ticket buyers opt for crypto payments, it could lead to a dramatic situation due to the film's unique distribution arrangement.

Payment giants continue to accept Crypto.

Last week, crypto payments infrastructure company MoonPay introduced a new feature on its app that allows users to exchange one cryptocurrency for another.

The new feature expands the functionality of MoonPay's retail-facing crypto app, which launched in May and initially allowed users to manage multiple wallets within the app.

MoonPay's latest addition comes as the payments giant continues to expand its suite of crypto products and services.

In August, PayPal announced that it would soon release its PYUSD stablecoin.

The Dollar Page asset, the Binance USD (BUSD) stablecoin, was launched by blockchain infrastructure firm Paxos.

Last month, Coinbase received regulatory approval to offer sustainable futures trading services to retail clients outside the United States.