Bitwise launches crypto ETF media campaign with ‘world’s most interesting man’
Actor Jonathan Goldsmith appears as “the most interesting man in the world” in a Dos Equis beer ad campaign, reviving his persona to promote Bitcoin (BTC) exchange-traded funds (ETFs) for Bitwise Asset Management.
On December 18th on X (Twitter), Beatwiz featured an ad spot at Goldsmiths in a raised bar, as he often does in beer commercials. However, instead of saying, “Stay Thirsty, My Friends,” the actor signed a Dos Equis bottle with a more cryptic message for viewers:
“You know what's fun right now? Bitcoin. Search Bitwise my friends.
Wise words from a man of few words. #bitcoinisinating pic.twitter.com/x5MPbEleev
— Bitwise (@BitwiseInvest) December 18, 2023
From 2006 to 2018, Goldsmith appeared in several advertising spots portraying himself as “the most interesting man in the world”. The ads included funny “facts” about his character, including “he's the only person to ever pass the Rorschach test” and “he's on the upgrade list for the flight he didn't check.”
The 85-year-old actor inspired a 2019 Super Bowl ad and a character for a tequila brand, but the “most interesting man” has been out of the limelight for years except for recurring memes. Bitwise's announcement comes as the asset manager has a pending Bitcoin ETF application with the United States Securities and Exchange Commission.
Related: Bitwise Ethereum ETF Announces Launch on October 2nd
The SEC has never approved a place to list BTC or Ether (ETH) exchange on a US exchange. In August, the commission delayed a decision on Bitwise's BTC ETF, prompting the asset manager to restructure in September.
Big crypto companies sometimes hire celebrities like Goldsmith to promote their products and services. Although many campaigns are successful, the actors face prosecution after failure or enforcement action, like soccer star Cristiano Ronaldo promoting Binance and Tom Brady appearing in FTX commercials.
Magazine: BlackRock Reviews BTC ETF Filing, El Salvador's Crypto-Citizenship on the Move, and More: Hodler Digest, December 10–16
