Bitwise’s recent announcement that Ethereum could be implemented as an NFT.

Digital asset manager Bitwise released its first spot Ether (ETH) exchange-traded fund on Thursday, allowing enthusiasts of the non-reversible token (NFT) to create a 39-second clip on Ethereum.

Bitwise wrote in a June 20 X post, “Capture a Piece of Crypto History: 1st National TV Spot Produced as an NFT.

Bitwise themed the ad around Ethereum, the 24/7 sleeper of “big finance,” which seems to have taken inspiration from an Apple ad comparing Mac computing devices to PCs in the early 2000s.

Bitwise's ad is a conversation between a casually-dressed young man lying on a bed, representing Ethereum, and an older man in a nightgown and business clothes underneath (“Big Finance”), lying on a bed during trading hours.

“If you're moving billions into the world, you're going to want to close your eyes a little,” says Big Finance proudly.

“Well, actually, I do,” replies the ethereum man. “Stablecoins, NFTs, loans, people can reach me 24/7 […], but look, everyone is different. You should get some rest,” he says as he tucks “Big Finance” into bed.

Unlike Big Finance, Ethereum doesn't work at 4pm pic.twitter.com/0gCJi3wlXp

— Bitwise (@BitwiseInvest) June 20, 2024

Bitwise described the announcement as “a piece of history.”

1,198 minutes of the 39-second clip was created from 530 unique minters, according to the Zora Network, an Ethereum layer-2 solution focused on artists and brands.

According to Bitwise, 50% of NFT revenue goes to the Protocol Guild, a collective funding mechanism created by Ethereum's core contributors.

The remaining 50% will go to the two actors of the ad, Jamie Kaller and Michael Tacconi.

Protocol Guild, Caller, and Tacony earned a combined $1,865 or 0.53 Ether from NFT Mint.

Related: Spot Ethereum ETF ‘Fee War' Begins as Franklin Templeton Reveals Fees

Last month, Bitwise and seven other firms filed their 19b-4 application with the United States Securities and Exchange Commission on May 23 to list Ether ETFs.

Bitwise updated its S-1 registration statement on June 18 with a $100 million investment into the Bitwise Ethereum ETF.

S-1s are the last filings that must be approved by the SEC before Ether products can be launched.

They could start as early as July 2, according to Bloomberg ETF analyst Eric Balchunas.

VanEyck recently announced its own Space Ether ETF, which it disclosed within an hour of the SEC's approval of its 19b-4 filings.

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