Blackrock steps in the Real World Interactions (RWIs) protocol

Paul Taylor, venture partner at BlackRock, has joined PaidWorld's advisory board. This move coincides with PairedWorld successfully closing a $1.5 million round of funding.

PairedWorld is renowned for its approach to enhancing real-world social interaction through blockchain technology.

BlackRock Consulting focuses on real-world engagement initiatives.

PairedWorld has gained recognition for a model that rewards physical social engagement. This system aims to tackle digital addiction and loneliness and also provides new information channels for consumer products through Real World Interactions (RWIs).

“Since the disco era ignited the global music and dance movement that brought communities together, celebrating life and culture en masse, we've created a fun and useful tool for people to connect in the real world,” said Raluca Cherciu, founder of Pairworld. he said.

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The addition of Paul Taylor to the Paidworld board is expected to significantly boost the development of the protocol. His extensive expertise in fintech and blockchain aligns with Parade World's mission.

Meanwhile, under the leadership of CEO Larry Fink, BlackRock is expanding its horizons. The asset management firm has shifted from traditional environmental, social and governance (ESG) accounts to more specialized investment categories.

These include climate, green and transition funds. This strategic pillar is part of BlackRock's efforts to lead the global market in a politically charged environment around ESG investing. The firm's Climate Transition Fund saw impressive growth last year, posting $13.9 billion in net inflows.

BlackRock has indeed maintained a proactive approach in emerging sectors. This is evident in his efforts to promote real-world assets.

“Today we have tokenized technology. If you have tokenized security and identity, the moment you buy or sell a device on a ledger, that's all co-created. You want to talk about issues around money laundering. It's about having a tokenized system that eliminates all corruption,” Fink explained. .

Moreover, BlackRock's iShares Bitcoin Trust is the fastest-growing Bitcoin ETF, raising more than $15 billion in revenue within three months of its launch.

Read more: What is Real World Asset (RWA) Token Impact?

In addition to blockchain ventures, BlackRock is also expanding its influence into new markets, including Saudi Arabia. Recently, BlackRock opened its first office in Riyadh, which shows its deep commitment to the Middle East market. This expansion will allow BlackRock to tap into the nearly $925 billion state-owned Public Investment Fund (PIF).