Brazil’s crypto activity is up 43 percent with an average of $1,000 higher.
In the year Crypto activity in Brazil will expand significantly in 2025, with total transaction volume up 43% year-on-year as the average investment per user surpasses $1,000, according to a new report from crypto platform Mercado Bitcoin.
The report, titled “Raio-X do Investidor em Ativos Digitais 2025,” says Brazil's crypto market is not only driven by current speculation, but is being shaped by structured investment and portfolio planning. The data is based on activity on the Mercado Bitcoin platform, Latin America's largest digital asset exchange.
According to the report, the average amount spent per person reached 5,700 Brazilian Reals, which is more than $1,000. At the same time, 18% of investors have allocated funds to more than one crypto asset, indicating a shift to diversification rather than single asset bets.
Bitcoin (BTC) remains the most traded asset, followed by US dollar-pegged stablecoin USDt (USDT), Ether (ETH) and Solana (SOL), the report showed. Stablecoins have emerged as a key target for new and existing investors, with roughly three times the volume of transactions compared to the previous year as users seek low volatility amid uncertain macro conditions.
Related: Brazilian stock exchange to launch tokenization platform and stablecoin
Brazil's low-risk crypto products see 108% growth.
The report stated that low-risk crypto products gained momentum in 2025. Digital fixed-income offerings, known locally as Renda Fixa Digital (RFD), recorded a 108% increase in investment volume, with Mercado Bitcoin investors disbursing $325 million in 2025.
Demographics have also changed. Investors age 24 and younger saw a 56 percent increase year-over-year. However, Mercado noted that demand for Bitcoin has expanded across all age groups, including high net worth and institutional profiles.
Regionally, the Southeast and South of Brazil dominated transaction volume led by Sao Paulo and Rio de Janeiro, while states in the Central West and Northeast gained visibility due to the geographical expansion of crypto participation.
Related: Solana enters Brazil's main exchange as Valor expands regulated crypto access
Itaú Asset recommends a 1%–3% Bitcoin allocation.
As Cointelegraph reports, Itaú Asset Management has advised investors to allocate 1% to 3% of their portfolios to Bitcoin, given the growing geopolitical risks, changing monetary policy and ongoing currency volatility.
In a research note, strategist Renato Edd said: He noted that despite significant price volatility in 2025, Bitcoin has its own return profile and a hedging role due to its global and decentralized nature.
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