Celebrating its 10th anniversary, popular digital design platform Canva has launched Magic Studio, an AI-powered toolkit designed to streamline the creation of visual content. Designed in partnership with Runway AI, Magic Studio Canva adds a number of features to its creative AI component in Canva's paid Professional plan.
Magic Studio introduces generative AI tools including Magic Switch, which converts designs into different formats and languages; Magic Media, which uses Runway's Gen-2 AI to turn text into photos or videos; Magic Design, which automates video and presentation.
Creative AI It looks at tools that allow users to create images, text, and videos using questions entered into an AI chatbot, which pulls the answers from a large-scale linguistic model (LLM).
Since OpenAI's ChatGPT in November, tech investors have heavily backed AI developers like Runway AI. In June, Ranway announced that the company had grown 141 million dollars In a funding round led by Google, Nvidia and Salesforce. =
Others moving into generative AI include Amazon, which is investing up to $4 billion in the cloud AI developer. AnthroponicAnd MicrosoftThe creator of ChatGPT has invested more than $10 billion in OpenAI.
“Starting today, the full power of Gen-2 will be directly accessible in the new Magic Media app in Kava, giving Canva's 150 million monthly users direct access to the best AI video generation model,” Runway CEO Cristobal Valenzuela said in a blog post. Post.
While Magic Studio is a new product, Canva's head of AI products, Danny Wu, said the company is not new to generative AI and has been expanding on what Canva has done since its inception.
“We've been looking at AI for a number of years,” Wu told Decrypt. “For example, we were building a Kaleido technology background removal tool that uses what people now call generative AI, but back in the day we called it machine learning.”
“We see many opportunities for AI technology to help our users design more easily and make complex tasks even simpler,” Wu continued.
In the year Launched in 2013, Australia-based Canva is a free-to-use platform that allows users to create everything from YouTube thumbnails to social media banners and content to video presentations. While the base platform is free, a monthly subscription is required to use its advanced features, including Magic Studio.
While Canva claims to have a user base of over 150 million, the company faces stiff competition from AI platform developers. Nivea And Adobe. Adobe has launched its Generative AI tool, Firefly, in May. In September, OpenAI added a Canva plugin to its subscription-based ChatGPT Plus that allows users to create images in GPT-4 using text prompts.
While Wu didn't provide specifics about other models used in Kava's new AI platform, he said Canva uses a three-pronged approach to AI, which includes developing proprietary models focused on the design space and combining the “best of” models to provide benefits in one place, and collaborating with developers and partners such as Runway for video.
As AI becomes more ubiquitous, the risk and threat of AI-generated deep fakes have increased dramatically in the past year. According to Wu, Canva has put safeguards in place to prevent its platform from being used to add to this growing problem.
“As part of trust and security [policies]We do not allow our AI to generate images of celebrities or public figures or famous people, as well as third-party intellectual property,” said Wu. “[Magic Studio] It includes policies to not generate anything related to medical or political issues just because we want to be very conservative and focus more on creative use cases—unlike other AI tools.
Along with Magic Studio, Canva announced the launch today Canva shield Initiative provides advanced trust, security, and privacy tools that leverage artificial intelligence. Canva Shield includes features like AI compensation for qualified enterprise users, robust content optimization systems, and customizable AI privacy settings.
Canva has committed to investing more than $200 million in creators over the coming years.
last month, Getty Images It launched a generative AI tool it calls “secure” for business use. Like Wu and Canva, Getty Images says it does not include the intellectual property of brands or famous public figures that could be used to create deep fakes.
“The reason we're building Magic Studio and building AI is because it's a very powerful way to help our users do things they might not otherwise have,” Wu said.
