Scarlett Johansson's lawyers announced Wednesday that they plan to take legal action against an AI company that used her name and likeness without permission – adding the A-lister to a growing class of stars and politicians. Simulations made by AI. But as lawmakers begin trying to stamp out fraudulent online fraud through the court system, the challenges posed by the borderless nature of the Internet are likely to grow.
According to a report published today in Johansson's case DifferenceThe artist plans to take legal action against image-generating app Lisa AI, which tweeted an ad last month that Johansson strongly supports the deep-fake product. But the company that owns Lisa AI—called Yazilim Limited Company, according to the app's terms of service—is a Turkish company headquartered in Istanbul. And while Hollywood lawyers are no strangers to international disputes, AI could throw up more volatile cases.
Although politicians in the United States seem intent on creating a. Federal legal framework Courts in countries including India have fallen on the case to crack down on deep fake data generated by AI. With AI deep fake creators– Not all other world governments were as aggressive in their efforts to control the new technology. In Japan, for example, controllers It was announced at the beginning of this year It does not violate copyright laws to train an AI system using copyrighted works.
While the issue of AI and copyright is different from the issues of AI and deep counterfeiting, the position provides a limited window into Japan's current AI controls. Report According to the Law Library of Congress, AI-related laws have not been drafted or adopted in Japan. Such laws do not exist, nor are they expected to exist in Turkey in the near future.
In Johansson's case, the offending app, Lisa AI, appears to have willingly drawn the Twitter ad into the controversy — possibly through the actress' attorney. But what happens if an offshore company that doesn't have AI regulations refuses to obey the same ultimatum in the future? In most countries, including the United States, representatives of the public are generally afforded little protection Advertising rights.
In a legal gray zone, such disputes may be centered on the online platforms where these profound misinformation is posted – such as Twitter in this case. But since Elon Musk took over the platform last year, Twitter has. He solved many of his policies Regarding the spread of false information.
Although the United States senators were killed Want to make it illegal Any AI-generated image of a person created without that person's consent—regardless of additional context—seems to be more relaxed than Twitter's policy on the matter at the moment.
According to the company Permanent policy In an April update on misleading media, a post that includes audio, video or false images can only be removed if it is “likely to cause widespread confusion in public affairs, affect public safety or cause serious harm.” He said.
Scarlett Johansson may be one of the most famous people alive—but a fake ad showing her endorsing a yearbook photo app probably isn't a national emergency.
