Champ Medici Web3 talks about communities, NFTs, music and games

The Web3 industry has seen tremendous growth in recent years, from glimpses of the future of the Internet to the reality of bright minds and innovators building the future.

The site has received support from a number of influential people, including big names outside of Web3. Two of these men are world famous rapper and entrepreneur Snoop Dogg and his son Cordell Broadus, also known as Champ Medici.

Over the past year, Broadus and Snoop have been at the forefront of integrating Web3 technologies such as non-fungible tokens (NFTs), the Metaverse, and blockchain with the music industry and the larger community.

In the year In November 2022, alongside his other Web3-related projects, Snoop Dogg partnered with Billy Ray Cyrus to connect music communities across genres and blockchain networks through a music NFT drop.

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— Animal Concerts (@animalconcerts) April 5, 2022

Broadus is an integral part of bringing his father's legacy to life in this new era of digital innovation. Cointelegraph sat down with him to understand what it takes to bring former artists and communities to the Web3 space.

In the year He was introduced to Metaverse in 2020 and shortly thereafter his father approached Crypto.com. When collaborators brought up digital assets and NFTs in the studio, he remembered that no one understood the concept well enough to take it seriously.

“I took it upon myself to really learn in a language that my father could understand and to make him aware of all cultures, not just my father.”

Brodus said that he wants to be a “bridge” to bring people to this place, so that they can learn to digitize their business and not rely only on the old methods. He felt that many musicians did not realize that their unreleased music was in some ways equivalent to digital assets.

“People don't care how big you are, they just don't want to see you drop your own NFT. They want to see you supporting the community.

When it comes to Snoop himself, Broadus says his dad has to trust his judgment. In the year He recalled Snoop urging him “for years” to create his debut album, Doggystyle, released in 1993 on Death Row Records.

He later stated that he believed in the idea of ​​releasing music again, “It just kind of went in there [Snoop’s] Head, so when [NFT] The thought came, he was very receptive. ”

However, this was something he and his team became clear after launching a pilot on OpenSea, where Broadus and his team released 250 Snoop songs and sold the trunk and licenses to those songs.

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— Snoop Dogg (@SnoopDogg) April 21, 2023

Brodus and his team began by releasing 500 single “High” copies for $500 each.

“On the first day we sold the first single and made $250,000. Since then, there have been numbers, and numbers don't lie. Then we only did it for 30 days and in the last 30 days we made a total of $3.5 million,” he recalled.

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Broadus explained that he's seen a lot of creators take those songs and stems and turn them into EDM and country songs.

“Watching your community collaborate with legacy artists like Snoop at an affordable price was a great way to say, ‘We're democratizing what collaboration looks like for musicians.'”

That kind of collaboration and innovation wouldn't have been possible without NFTs, he said, calling the experience “inspiring.”

“If I didn't understand this community and if I didn't understand this place, that idea would never have come up.”

This became even more true when Brodus attended NFT NYC and seasoned musicians bought NFT song stems from the pilot.

“To be out in New York and hear like five different artists show me their songs that they bought from our pilot program and see how excited they were to be on the song with Snoop and other Death Row artists was huge for me. That's what really touched me.”

He also recalled a moment at an earlier event at The Sandbox in 2023 when he spoke to key “decision makers” in Web2 and Web3 and recognized the importance of their efforts and presence in the space to their wider community.

“I wanted to make it a priority and take it upon myself to show not just my dad, but all cultures and make sure they were underrepresented in that class. I was probably one of the only black kids in that class, and I wanted to make sure I could change that.”

Snoop, Brodus and the team behind their space endeavors continue to travel at this pace with their latest venture, Death Row Games, released on November 6, under the name of the legendary Death Row Records, which Snoop acquired in February 2022.

Death Row Games is building a new legacy, thanks in part to its teams' gaming presence in the Web 3 space, including Snoop's Snoopverse in The Sandbox metaverse and Dr. Bombay from Yuga Labs, among others.

Bringing his and his father's legacy to the Web3 space, he's bringing the same lessons he learned into play.

“From bringing in different creators and telling stories from different parts of the world and minority communities, it's the same mindset and mindset.”

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