Check out the best Bitcoin ETF announcements so far

With Bitcoin (BTC) space ETF approvals seemingly days away, applicants are racing to grab investors' attention — and money — ahead of their competitors at launch.

From VanEck to HashDex to Bitwise, here are the ads being pushed by billion dollar asset managers to encourage hungry clients to buy Bitcoin.

Bitcoin advertising campaign

One of the first, most notable announcements came from Bitwise last month when it hired Jonathan Goldsmith to co-head the campaign.

Goldsmith in 2010 Since 2006, he has starred in popular advertising campaigns for Dos Equis beer and is best known as “The Most Interesting Man in the World”.

“You know what's fun right now? Bitcoin,” he told viewers of the Bitwise ad. “Look for Bitwise, my friends.”

In a later ad, Goldsmith tells viewers that “Satoshi sends his regards,” a reference to Bitcoin's anonymous creator who disappeared from Internet chatter a decade ago.

Bitwise has since released a list of the “funniest human memes” related to Bitcoin, miners and private keys.

#bitcoinisinating pic.twitter.com/tmEAS49rS7

— Bitwise (@BitwiseInvest) December 19, 2023

HashDex has made several announcements claiming crypto appeal as a next-generation technology.

Their commercials feature decades-old interview footage of people discussing their criticisms of computers and payment technology, which by today's standards seem ridiculous.

One included a news release covering Burger King's first offer for customers to buy food with a credit card.

One woman interviewed at the time said it was “ridiculous” if people had to use a credit card when going to a fast food restaurant.

“Understanding complex innovations takes time. Bitcoin's time has come,” Hashdex wrote.

Competing with fees

On Wednesday, Galaxy Digital CEO Mike Novogratz shared a one-minute video monologue on the history of Bitcoin to celebrate its 15th anniversary since its genesis block.

Galaxy currently has a partnership with trillion-dollar asset manager Invesco on its ETF app, which offers 0% fees to its early clients.

From a spark of inspiration in the digital depths to a global system of power. Happy birthday #bitcoin. Congratulations on pioneering the financial revolution for 15 years! pic.twitter.com/m0nJg2zmyU

— Mike Novogratz (@novogratz) January 3, 2024

“[Bitcoin’s] Constant and predictable supply makes it a strong store of value,” explains Novogratz. “We are committed to helping you understand and explore the transformative potential of Bitcoin.”

As Galaxy competes in fees, Van Eyck appeals to Bitcoin diehards: On Friday, the asset manager pledged to donate 5% of profits from ETFs to cash-hungry Bitcoin Core developers.

“Relentless decentralization and a commitment to innovation are the cornerstones of the Bitcoin ecosystem, and we're here to support it,” the company wrote.