Cookie3 X BeInCrypto AMA session

Welcome to the AMA session with Cookie3 hosted by BeInCrypto! Today, we're joined by Philippe Villanier, founder and CEO of Cookie3, a game changer in web3 marketing analytics.

Cookie3 combines on-chain and off-chain data to help marketers make smarter decisions. Philip begins by telling us about the Cookie 3 journey and the innovation platform. After that, he answers five questions from our amazing community.

Get ready to learn how Cookie 3 can contribute to digital marketing and help Web3 marketers better connect with their audience. Let's dive in!

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AMA session with Cookie 3 Philip

BeInCrypto: We're kicking off our AMA session with Cookie3! Philip, welcome to our community 🚀

🗣 Community

As usual, I have some questions for Philip. After that he will answer 5 questions 😏

OK, my first question: Please introduce yourself and the Cookie 3 project

Philip: Hi everyone, I'm Philip, co-founder and CEO of Cookie3. Excited to be here!

About me in brief: I co-founded Cookie3 because I saw a gap in the market for analyzing Web3 on-chain data for marketing purposes while working at Deloitte Digital.

So, with my co-founder, I launched Cookie 3, which combines on-chain analytics with off-chain data. This allows Web3 marketers and project leaders to make informed decisions and better connect with their audience.

Since then (it was 2021), we have grown exponentially. Our team now has more than 25 people. We integrated the AI ​​data layer on the analysis and analysis and released a series of products built on AI, which are the technology base of Cookie 3.

But enough of this story! And let's dive into the second part of your question – what is a cookie3?

Cookie 3 is the first marketing AI protocol and data layer. We're redistributing the marketing value to consumers, creators and businesses to encourage and reward the right users to engage with marketing campaigns.

We do it through an interconnected three-platform ecosystem, where each stakeholder has their own portal to MarketingFi, where they can interact and exchange value.

Our three platforms are Cookie3 Analytics, Cookie3 Affiliate and Cookie3 Score – let me explain all three.

👉 Cookie3 analysis

This is a B2B solution often referred to as Web3 Google Analytics. Cookie3 Analytics is a B2B application that allows marketers to track the performance of their campaigns from chain to chain and measure the characteristics of their actions, determining the most effective channels and campaigns to attract, convert and retain quality users. We allow marketers to better understand their existing or potential audiences and find combinations for more personalized and customized (and therefore more effective) campaigns.

Then part of Cookie 3 Analytics is Cookie 3 Airdrop Shield, which helps prevent bad actors from engaging in airdrops.

👉 Cookie3 Airdrop Shield is a product for projects that want to ensure that their airdrops are distributed to quality users instead of bots or Sybil attackers. It combines off-chain and on-chain analytics to flag suspicious users and allows project leaders to decide whether or not to distribute the tokens to them. Our Web3 AI bots and Sybil are trained on 15 unique features to determine attackers with laser point accuracy. Working with our partners, we've found that in some cases up to 70% of airdrops are allocated to bots. Our solution helps distribute the value to real users who bring quality.

👉The second product is Cookie 3 Affiliate, the first KOL aggregator in Web 3. The cookie 3 partnership has two ways of being used.

🎖1. Affiliate Campaigns: Businesses pre-launch their campaigns with specific conversion events (tracked by cookie 3 analytics) and rewards, while creators choose campaigns that work for them. Creators can withdraw their earnings directly to their wallet, choosing from tokens, airdrops, and private placement rewards. You will receive leaderboard points for inviting other KOLs to the platform or plugging more wallets. A higher position on the leaderboard means more rewards and priority campaign access.

🎖2. Fair KOL Rounds: Every token startup has its own KOL round, but often the community is worse because. In contrast, creators invest in tokens in return for advertising, leaving nothing for users.

Cookie3 Affiliate is basically like Tinder for KOLs and helping project creators find KOL rounds and word of mouth. With one big difference: every KOL participant has the opportunity to find something for their community that is open to those who believe and follow this creator.

what do you mean? For the first time! Every day, Web3 communities get early investments in selected KOL rounds!

Here's some insider info: 12 projects currently have creators on board with their actual KOL rounds, and these rounds are already 4500% oversubscribed. (The total funding of the projects on board is over 3M.) And there are only 12 projects. Think how much investment these KOL rounds can bring! Therefore, both Cookie3 Analytics and Cookie3 Affiliate are up and running products.

Our final product (for now) is coming later this year: Cookie3 Score. It will start later this year 👀

BIC: Okaaay 🔥 Can you tell us more about the main utilities of the $COOKIE token in the Cookie3 ecosystem?

Philip: I'm glad you asked because $COOKIE has some interesting utilities (more utilities coming soon!).

As I mentioned, we may charge $COOKIE 🍪 resources for $COOKIE's native resources provided by Cookie Dao and ‘acquired' resources, which $COOKIE 🍪 receives by partnering with Cookie3 and injecting them into Cookie3's platforms and products.

In the cookie DAO framework, $COOKIE 🍪 has two local resources:

Staking: Benefits of winning $COOKIE stock rewards and a healthy APY. Stakers can link the token directly to the staking portal embedded on the cookie DAO website – cookie.community/staking.

Now, there's a big campaign as part of our and Cookie DAO's massive 60-day early movers campaign, and stakeholders can get 120% API access!

Administration: Possession of $COOKIE means automatic administrative rights within the Cookie DAO, allowing one to make decisions related to the DAO's treasury, DAO funds, and token facilities. In addition, Cookie DAO's partnership with Cookie3 gives $COOKIE owners additional management rights regarding Cookie3's product and project improvements and rewards $COOKIE stakeholders receive from Cookie3's platforms.

BIC: What incentives do users and investors have to own and use $COOKIE tokens? 👀

Philip: I think, depending on the facilities above those, they are very clear to the audience 😉.

But let me put a couple of bullet points from the Cookie DAO itself:

👉 The token has an interesting APY (especially now with 120% APY poo), it brings healthy ROI to investors

👉 Some call $COOKIE an undervalued jewel, predicting a 5x increase from its current 8M market cap to 30M (just saying what others suggest, not financial advice).

👉 Airdrop tool means good ROI for users because it means more free tokens than rewards – imagine how many airdrops will come to $COOKIE stakeholders with more than 350 projects using COOKIE 3.

👉 AI data credits redeemable with $COOKIE means that as more people want access to AI-powered data (and only more so because this market is growing like crazy), the demand for $COOKIE will also increase, creating a natural buying pressure. .

👉 Cookie DAO has put some interesting burning campaigns in mind to prevent price inflation.

👉 There are no investors opening for the next 4 months = ZERO new selling pressure!

As a result of the joint partnership, Cookie DAO and Cookie3 will form the Cookie Ecosystem, in which the $COOKIE token will get additional ‘earned' utilities on Cookie3's platforms and products. These available facilities include:

🍪 MULTIPLE AIRPORT ACCESS: $COOKIE stakeholders receive airdrops from multiple COOKIE 3 ecosystem projects. These airdrops come from the project's fees for using the Cookie3 platforms. The payments will be collected in the native tokens of the projects. Therefore, $COOKIE stakeholders are getting endless access to airdrops from new and established altcoins in the industry.

🍪 The airdrops are collected from 4 places in the cookie ecosystem:

A. Cookie3 Airdrop Shield: Cookie3 Airdrop Shield is used by projects to detect and exclude bots and Sybil attackers from airdrops. Cookie3 collects about a ‘saved' airdrop rate (10-20%), and passes the cookie DAO as airdrops on $COOKIE.

b. Cookie3 Affiliate: Projects use Cookie3 Affiliate for two reasons.

(i) to initiate affiliate and referral campaigns with creators and payment for results when users convert to actions required by the project;

(ii) Proper KOL rounds to onboard innovators as early stage investors but at the same time allow the communities of innovators to benefit from the investment.

In the first case, the project pays rewards to creators in their native tokens or USDT, and Cookie3 collects platform fees, which are then distributed to $COOKIE stakeholders.

For KOL Private Round Investments COOKIE 3 collects a management fee of 10-20% of the project's KOL round offering and then distributes these fees to $COOKIE shares with the help of $COOKIE DAO. Users will get access to exclusive KOL rounds and tokens for the first time in history.

c. Cookie3 Score allows users to link their wallets and social media accounts based on on- and off-chain Web3 activity. This point is used to transfer rewards to high-level users to market quality Web3 audiences on board projects. Cookie3 collects a portion of the rewards a project wants to distribute as a platform fee, and then Cookie DAO distributes it to $COOKIE stakeholders as an airdrop. There are over 250,000 users on the cookie 3 point waiting list.

Now on to the second $COOKIE from Cookie x Cookie DAO partnership ‘Get'!

🍪 Exclusive access and AI data credits: $COOKIE can be redeemed for AI data credits in the Cookie3 Analytics platform when projects or users want access to AI-powered Web3 data and analytics. Such a model creates a $COOKIE demand that will increase in proportion to the demand for AI data, marketing and analytics, which will more than quadruple and reach $2.5 trillion by 2030.

$COOKIE is the first MarketingFi token with multiple airdrops across Cookie3 platforms and an increasing demand method linked to AI data credits exclusively by Cookie3 Analytics with $COOKIE. The $COOKIE token will launch on June 13, 2024, at 10 AM (UTC).

BIC: 120% API 🤯🤯🤯

Philip: Of course, but please remember that it is limited! First come first served.

BIC: Philip, can you walk us through the $COOKIE token launch journey?

Philip: Of course!

$COOKIE 🍪 launched less than 2 weeks ago, and the first day's business statistics were amazing:

✅ It had a turnover of more than 52 million dollars.

✅ They got 10 thousand holders and 80% of them have a share!

$COOKIE initially launched with 5 exchanges, and two more have already been added!

Currently available:

👉 Bybit

👉 bit

👉 KuCoin

👉 Get.io

👉 MEX

👉 Bitpanda

The Cookie DAO is not resting, planning new campaigns for holders, staking and the entire community with new exchanges, new utilities, multi-token airdrops, burns, additional bonuses for stakeholders and more.

BIC: Btw, I heard about your FIRST MOVERS campaign. Please tell us more about it.

Philip: Yes! First Movers is the biggest campaign Cookie has ever seen, rewarding early adopters with rewards and incentives, the biggest Cookie will ever see in its lifetime.

(Though never big things can come later but with strict rules 😉)

In short: $COOKIE First Movers is a 60-day run that rewards early members of the $COOKIE community with $COOKIE's biggest growth phase as more and more people learn about it and join the chorus.

The campaign includes

🔹 120% APY to previous owners of shares

🔹 Multi-token farming

🔹 Pre-production for direct air drops

🔹 Referral campaigns with the biggest web3 developers

🔹 New $COOKIE utilities

🔹 New product for retail users 👀

🔹 Bonuses for the community

🔹 $COOKIE Ambassador Program

🔹 Big fire 🔥

🔹 List of major exchanges

🔹 Non-EVM chain combinations

🔹 Regional market expansion.

🔹 More and bigger partners (already announced: Polygon, Baybit, Detective)

The $COOKIE 🍪 FIRST MOVERS race started last Thursday with a limited-time $COOKIE 30-day lock-in stocking pool with an amazing 120% APY. Originally only available for $1m cookies 🍪, now the pool has expanded to $3m cookies 🍪 due to high demand and filling up completely in less than 24 hours.

Spaces in the pool are limited on a first-come, first-served basis.

Also, here's some ALPHA just for you: a new HUGE campaign will drop in the First Movers Pool between 3 and 4 PM UTC today 🔥 .

All I can say is: gather your friends. You need their support to bring the swinging power of the $COOKIE CLUB to you…

❗️ First movers can participate here

BIC: Let's talk about Marketing Fi. How does it fit into Cookie 3's overall strategy? What are the unique characteristics of Marketing Fi that differentiate it from traditional marketing approaches?

Philip: Cookie3 is the definition of marketing fi. We like to call ourselves Web3 Google Analytics, but with one key difference:

We don't invest the attention and money of users and businesses. We allocate their marketing budgets to empowering users for projects that help all stakeholders.

We also ensure that rewarded users are quality users relevant to projects.

It's DeFi, but on the market. It is a fair and decentralized ecosystem for all.

For anyone interested in learning more – I'll drop some relevant links on how we achieve this:

Twitter | Telegram | Disagreement | CMC | YouTube | Website | text | DAO website

BIC: My last question! Can you share any successful marketing campaigns or examples implemented with Cookie3? 👀

Philip: Of course! There are some really interesting case studies of our Cookie3 Analytics clients, some of whom found (surprisingly!) that email was the most effective way to onboard audiences for them or others, lowering their marketing costs by 60%.

I won't go into too much detail, but instead I'll drop links to case studies for everyone here:

💪 How Flooz reduced CAC by 85%

💪 How Dyson Finance saved 16 hours of marketing activities every month

💪 JUMP is the most effective communication tool since email.

💪 How Apramio entered 5000 new token holders

💪 How Notum reduced marketing costs by 50%

In addition, we have some amazing case studies from Cookie3 Affiliate users on baking. In the first batch of FAIR KOL Round Live, 12 projects launched the $3M+ FAIR KOL Round Fund and received over 4500% subscription from KOLs interested in participating.

We will definitely be dropping a full case study on our blog soon! 🙌

BIC: Very good, so let's go to our community questions 🖤

@ Mehedia:

Do you plan to market your project in regions where English proficiency is low? Is there a dedicated community for non-English speakers to get a deeper understanding of your project? This project looks incredibly interesting!

Philip: Yes! Global expansion is on top of our list, we really want Cookie3 and $COOKIE to be inclusive.

You can find regional Discord channels in our Discord and Regional Community Channels – see our LinkTree.

We plan to make the website available in other languages ​​soon.

Our team is global so we fully understand the importance of catering to different languages, regions and cultures! 🌍🌏🌎

BIC: @SauDelagarza:

Since many projects emphasize their long-term vision and mission, what are the current focus areas for your team and what short-term goals are you working on?

Philip: We are now working hard with Cookie Dao to ensure that the token is successful and brings value to its investors and investors.

We are working with several projects to ensure airdrops to $COOKIE stakeholders. Lingo Island and Kuto's financing is already confirmed!

In the meantime, we're constantly updating our analytics by onboarding new customers (we onboard more than 5 dApps per week!) and adding new chains to our analytics.

[YES! Non EVM chains are in the works!]

We are also helping 12 projects on KOLs in the FAIR KOL rounds, and building a system to help projects know which KOLs are building real value.

And of course, Cookie3 Score is very active!

Check out the latest roadmap post for more insightful information

BIC: @EzequielMarrero:

How does the cookie require greater security in processing and transmitting sensitive information, including protection against distributed attacks and attention to protecting user privacy? What measures are used to assess risks in algorithms and protocols, to identify and identify vulnerabilities, and how to continuously monitor and update the protection systems of users and their assets? Thank you

Philip: As an EU-based company, we are subject to European privacy laws – GDPR. This means that all data we collect and store must be stored in Europe first and anonymized second.

We do not transfer any individual user data to users of the Platforms and all data and insights we provide are aggregated, meaning they provide trends across a group and demographic rather than allowing insights into the behavior of individual users.

Moreover, $COOKIE is certically audited to ensure the security of the protocol.

Finally, our legal and technical teams are constantly monitoring our technology to ensure that user information is secure. In the 2.5 years of our existence, we had no data flow.

BIC: @MochaPoli:

Many cookies steal information from users and sell it to others. What's so special about this cookie3? What is the difference between Web2 and Web3? How can I get from Cookie3?

Philip: Our name Cookie 3 is a play on words and means “cookie free” 🙂 – We do not use cookies, we are cookie less. One of the biggest differences between Web2 and Web3 is that in Web3 data is decentralized and transparent. Thus, there is no ‘plagiarism' of information, because everyone can see it and no one can agree on it for themselves.

The best option to benefit from the economy we are co-creating with Cookie DAO right now is to use the $COOKIE token for APY and airdrops here in the Cookie Ecosystem.

BIC: @VictoryBuiTR:

Where can I buy Cookie 3 Tokens? What are your current contracts and how can I buy them?

Philip: $COOKIE is available on major exchanges such as ByBit, Bitget, KuCoin, MEXC, Gate.io, Bitpanda, PancakeSwap and others.

The safest place to start and buy $COOKIE is on the COOKIE DAO website.

You can buy $COOKIE there on the PancakeSwap plugin or go to the centralized exchange linked on the site.

The Cookie DAO has created several instructions on how to purchase and store $COOKIE to help you get started.

You can find the instructions here.

Currently available:

👉 Bybit

👉 bit

👉 KuCoin

👉 Get.io

👉 MEX

👉 Bitpanda

BIC: Cool, that's it! Philip, thanks for joining us today 😍

Philip: Like that! Thanks for your great questions, I hope you find it useful!

Final thoughts

Thanks for joining Philip from Cookie3 for this insightful AMA session. We hope you enjoy learning how Cookie3 is evolving Web3 marketing with its unique combination of on-chain and off-chain analytics.

Philip shines with a passion and vision for a fairer, more efficient marketing landscape, promising exciting futures for marketers and consumers alike. As Cookie 3 continues to grow and innovate, we look forward to seeing how it changes the future of digital marketing.