Cristiano Ronaldo shows the career highlights of the NFT series on Binance recording
Remembering Cristiano Ronaldo's path from humble beginnings to football stardom, he continues his Web3 campaign with the launch of a new Null Token (NFT) collection with Binance.
Titled “Forever World: The Road to Saudi Arabia,” the collection features a series of NFT collections that represent Ronaldo's teenage journey in Madeira where he made a big impact at Manchester United and Real Madrid.
Introducing my new NFT collection launching on #Binance today.
Globally: The Road to Saudi Arabia celebrates my football journey, with artworks created by artists in Portugal, Manchester, Madrid, Turin and Saudi Arabia. Click here for more info:… pic.twitter.com/84hWreGj3e
— Cristiano Ronaldo (@Cristiano) May 29, 2024
Cointelegraph revealed the finer details of the new project in an interview with Binance's Head of Brand Partnerships, Sarah Dell. The exchange has contributed unique designs to each NFT with local artists from Madeira, Lisbon, Manchester, Madrid, Turin, Saudi Arabia and Portugal.
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Ronaldo's statement explained that the goal of the collection is to provide fans with unique digital artworks that represent memorable stages of life and serve as a means to provide unique experiences to his greatest fans.
“Working with artists who capture emotion from everywhere makes this experience even more emotional, and like NFTs, these moments in my journey will last forever.”
Dale told Cointelegraph that Ronaldo will be closely involved with fan interactions and previous collaborations. The new collection will allow select NFT owners to create a special moment with Ronaldo in person in Riyadh.
“He loves interacting with the fans. We do scripts, but he goes off script and engages with the fans. I think the happiest moment on the show was when the fans were there for the last time,” Dale said.
The “Forever World” Ronaldo collection is set to launch in two stages ahead of the 2024/2025 football season – the first collection launched on May 29 featuring NFT artworks from Madeira, Lisbon and Manchester.
It represents Ronaldo's early work with artists Cat Fat (representing Madeira) and Rodrigo Doin (Lisbon). Manchester artist John Sheehan's artwork pays tribute to Ronaldo's stellar seasons with the Red Devils.
A second NFT drop is set for June 6 and will include artwork representing Madrid, Turin and Saudi Arabia. These NFTs were designed by Spanish artist Lisette Ledon (Madrid), Italian artist Pasquale Garibaldi (Turin) and Saudi artist Shaker Kashgari for Ronaldo's current club Al-Nasr FC.
Seven “extremely rare NFTs” are set to be auctioned later in June. The limited edition collection was designed by Portuguese street artist Mr. Deo and commemorates Ronaldo's long career with the national side.
NFT bundles come with lots of real-world prizes, including vintage jerseys, football tickets and signed posters. Some collectors may offer questions for Cristiano to answer in personalized videos for certain NFT holders.
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Dele also pointed out that the seven ultra-rare Portuguese NFTs will accompany a unique in-person experience with Ronaldo. This includes a trip to Riyadh to attend the match, followed by a personalized goal celebration moment with the star.
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