Cryptonotes shares tips for growing your crypto YouTube channel

While the term “fake news” has been floating around for a while, the phrase gained new life and popularity when former US President Donald Trump turned it into a viral campaign slogan. “Fake news” eventually became the defining meme of a generation, and that's because the phrase still resonates with the public today.

The media occasionally makes mistakes in its reporting, and even Cointelegraph is no exception. At the same time, news anchors, journalists, and media companies are known to ignore objectivity and insert their personal opinions — or those of their paid sponsors — into what they report as strictly factual news.

In the year In 2023, this has become a crisis facing crypto content creators. The myth of the “gig” has been debunked, and many investors are now well aware that much crypto-specific content has an ulterior motive of shilling one penny or in some cases an unknown paid sponsor to sponsor the day's content. Due to the widespread decline, many professional and hobbyist crypto content creators told Agenda that maintaining and growing their subscribers has been a challenge this year.

In Episode 22 of The Agenda, hosts Ray Salmond and Jonathan DeYoung talk to Nathan Leung, founder and host of the Cryptonouts YouTube channel, about educating and shaming new users on YouTube — and how to proceed in an ethical manner. When you do this.

Humanity is an appetite.

Leung told Agenda that “humanizing” the content is a useful and effective technique when trying to separate oneself from all the straw, because “at times like this, everyone says ‘NFTs are a scam, blah, blah, blah.' It's all a scam.'” But as he points out, “there are also good people trying to make digital ownership a real thing. There really are developers who run hackathons trying to find the best project, right? There are real builders who want this technology to help the world in some way.

Therefore, Cryptonauts addresses these builders and highlights that they are normal people with a mission. “It's just human doing. That's right, yeah, you're worth $250 million or $18 billion, right? But what do you do? Do you wake up in the morning? do you have family Do you walk your dog? “

Related: The Agenda podcast predicts the future of crypto and cryptocurrency adoption

Leung also emphasized the importance of “respecting the viewer's time,” with the ultimate goal being to make viewers watch the entire video and not feel like their time was wasted.

“If we're going to see our video, we at least want everyone to see it, right? So, we don't want to waste their time if we feel it's completely unnecessary because time is the most valuable currency. So we try to keep it short and sweet.”

He added, “A lot of people think longer videos are better, but I think it's about saving people's time and making it more engaging, maybe two minutes.”

Why Kryptonotes value organic growth more than paid shillings

While many crypto content creators are prone to shilling their wallets or accepting money under the table to promote other projects' tokens, Leung says Cryptonauts doesn't have this issue because they don't rely on money from sponsored content.

“So I think we have a rule: we said we will never do an ICO. [initial coin offerings] Very early. We will cover only the projects that have already been listed and started, which turned out to be good. And we have made it our basic rule not to push any exchange – you saw what happened with FTX.

“We just do what we want, and we tell the stories we want,” Leung says, putting authenticity and fun over monetization. We want to tell some great stories, create great content, and have fun while we do it. I think that's the most important thing because money can't buy feelings.

Although Leng says that “people don't care about crypto” now when asked about Cryptonotes' future goals, the channel is “really trying to unite the crypto community.”

“I think we need to start doing something a little different. We're just going to practice what we preach. If we're going to be about community, we need to start doing some real life events.”

To hear more from Lang's conversation with The Agenda — including his vision for the future of Cryptonauts, combining real-life experiences with crypto content and giving back to the community — listen to the full episode on Cointelegraph's Podcasts page, Apple Podcasts, or Spotify. And don't forget to check out Cointelegraph's full lineup of other shows!

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This article is not intended for general information purposes and should not be construed as legal or investment advice. The views, ideas and opinions expressed herein are solely those of the author and do not necessarily represent the views and opinions of Cointelegraph.