Dairy Queen opened an NFT pop-up store in China
Dairy Queen is partnering with local invincible token project Weirdo Ghost Gang (WGG) to create a pop-up NFT store in Chengdu, China.
According to a press release issued by Cointelegraph, the “Snow and Ice Season” themed pop-up shop is scheduled to last from November 15 to December 31 and will feature various brands such as Dairy Queen- WGG themed ice cream. In addition, WGG NFT holders will receive special benefits as part of the joint venture. The project has a large following among users in the Asia-Pacific region.
“This partnership not only demonstrates Dairy Queen's continued efforts in new media digital marketing, but also provides consumers with a more nuanced understanding of NFT Art IP, WGG, resulting in improved experiences and interactions,” the statement said. The WGG collection features 5,555 “Lil Spirits” NFTs created in 2021 by Hong Kong Web3 holding company Maneslab. Since its inception, the group has surpassed 21,510 Ether (ETH) ($43.5 million) in trading volume. The current floor price is 0.485 ETH ($995.2).
In September, WGG launched a “City Party Map – Shanghai Station” event with local food retailer Jujiu Duck Neck to offer NFT holders discounts at more than 500 retail stores. Last month, the project announced a “Ghost Season” event at Beijing's upscale shopping mall The Box, where NFT displayed its art on 3D screens to shoppers.
In the midst of a rough crypto winter, many NFT projects have turned to partnerships with Web2 or traditional brick-and-mortar companies for market collaboration. In March, Wassies opened a eponymous pop-up hotel in Singapore under the Wassies NFT Collection. The hotel runs through September and offers Wasi-themed rooms for around $100 a night.
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