Luxury fashion startup from Polygon blockchain environment.
“I'm here as a digital fashion artist, trying to take a stand with my collection and show what's possible and show the future,” Fung told Decrypt at the collection's launch.
“There's still a disconnect between the physical fashion industry and how they perceive digital fashion,” she added, noting that some in the fashion world still think of digital fashion as a gimmick. “Integrating the fashion industry with Web3 is extremely important,” she says.
Fung's collection, ‘Four Dragons', is based on the London-based designer's Chinese heritage and pays homage to this year's zodiac, the Year of the Dragon.
It includes four unique digital fashion items: Long Dragon (長龍), Pearl Dragon (珠龍), Yellow Dragon (黃龍) and Black Dragon (黑龍). The Yellow Dragon is available as a digital and physical design, while the Pearl Dragon is available exclusively. Polygon.
A collection of four dragons. Image: Steffi Fung
Calling Fung “a pioneer at the intersection of the digital and physical realms on the high street,” SYKY CEO and founder Alice Delahunt added that joining the luxury brand with Polygon will extend this celebration of innovation and make luxury fashion accessible to a wider community and reinvent fashion in our ever-evolving world. to describe.
“She's seeing more people joining the digital fashion space who don't necessarily come from a fashion background,” Fung told Decrypt, adding that she started her career as a graphic designer.
Digital fashion has a democratizing effect on the fashion industry because the barrier to entry is low, Fung said. “As long as you have a computer and can write programs, anyone can do it… You don't have to do a lot of testing on physical products and you don't have to buy a lot of equipment.” This means “many more people can come to this space and tell their stories as digital fashion artists,” she said.
In a press release shared with Decrypt, SYKY said that its tie-up with Polygon will expand its reach to more than 400 million unique addresses.
The so-called “psy-che”, luxury fashion brand was founded in 2010. It was founded in 2022 by Alice Delahunt, who previously worked on brands including Ralph Lauren and Burberry. In January 2023, SYKY announced the completion of a $10.5 million Series A funding round led by Reddit co-founder Alexis Ohanian's Seven Seven Six investment firm.
SYKY users can shop digital and physical fashion items designed by both emerging designers and established luxury brands.
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