ENS data from Etherscan is now visible in Google search results

Tech giant Google has integrated Ethereum Name Service (ENS) data into its search results with data from EtherScan.

Former ENS core team member Brantley Milligan noticed the update and posted the news on X. Cointelegraph tested the feature on several ENS addresses, including Vitalik.eth, the address of Vitalik Buterin's co-founder. Ethereum blockchain network.

The displayed result showed address details such as Ether (ETH) balance and the last transaction time. The data was collected from Ethereum block explorer Etherscan.

The Ethereum Name Service allows complex wallet addresses to be used on the Internet in the exact same way that domains are used.

For example, instead of complex numbers, you get an ENS address like yourname.eth, which you can easily share. This is similar to accessing websites directly by domain rather than IP addresses.

Google has been getting involved in crypto and blockchain technology. In May 2023, native support for Ethereum wallet balances was introduced.

Initially, users can search for a specific public address and view the wallet balance in the search results. This functionality is now extended to ENS domains.

In the year In 2022, Google will integrate a crypto feature that will allow some Ethereum wallet addresses to track their Ether balances through Google's search engine, setting the stage for the move to Etherscan.

The feature was first announced in a post by Google Ventures, Han Hua, on October 11, 2022.

In addition, the organization started a countdown to the 2022 Ethereum merger event by showing animated pandas moving in sync.

In the year In 2023, Google updated its crypto advertising policy to include “Cryptocurrency Coin Trusts”. These products allow investors to exchange shares in trusts that hold digital assets.

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As a result, Bitcoin exchange-traded fund (ETF) products from popular asset managers like BlackRock are now showing up in search results for queries like “Bitcoin ETF”.

In the year

The GoDaddy-ENS partnership removes the hurdle of high gas fees that previously prevented users from bringing domain names to ENS.

ENS enables a cost-free transition to settle new smart contracts. As a result, DNS domain owners can realize a new level of autonomy by gaining more control over their own decentralized identities.

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