Experts reveal the main strategies of crypto community building

In the digital age, the cornerstone of every successful crypto project is a strong community. Gregor Rivas and Roxana Gallardo, experienced Web3 community managers and builders, share some valuable insights into the art of crypto community building.

Their conversation with BeinCrypto sheds light on the early stages, the dynamics of growth, and the skills necessary for community management in the crypto industry.

Start with why you need to build a strong foundation

Rivas emphasized the importance of transparency as a first step, saying, “The first step in building a Web3 community is transparency. You need to identify why your project needs a community and for what purpose. This basic understanding helps define objectives and select the right platforms.

As Rivas notes, the choice between social media platforms depends on the goals of the project and the size of the intended community.

“The main social network X (formerly known as Twitter) to create a Web3 technology-loving audience. Large Web3 projects are based on this social network. Then, depending on the goals, you can choose to have an MVC (minimum viable community) and host a small audience. Telegram is the best for its simplicity and interface. It's a choice. But if you plan to host a large audience, Discord is better because you can create different channels to distribute information, use bots with different purposes, and perform different online activities,” Rivas added.

Read more: Building a Defi Community: A Step-by-Step Guide

He also explained the importance of organic growth and said, “The best way to sustainably grow the community without compromising its quality and integrity is to implement an organic growth strategy.”

A cornerstone of community development is aligning voices within the crypto community. Above all, fairly modify the project to suit the needs of the community. Therefore, participation does not end with development.

According to Rivas, it extends to turning community members into brand ambassadors. Rivas shared his strategy with the soccer fan community.

“I carried out a competency-based user selection process, and I implemented an application system to learn more about the audience that was interested in being an ambassador… The most important thing in crypto community building is the community members, as they are the main assets of the project,” emphasized Rivas.

Read more: How to build a trusted crypto community from scratch

Continuous Efforts in Crypto Community Building

At the other end of the community building spectrum is the skill set. Web3 Project Manager Roxana Gallardo identified effective communication, problem solving, organization, empathy, and a strong understanding of blockchain technology as essential skills.

Social media marketing skills are essential for promoting new initiatives and connecting with community members. Familiarity with various community management tools and experience in customer service, event planning and public speaking are essential,” added Gallardo.

Read more: General Guide to Web3 Community Management

She believes these skills can be developed through online courses, reading and hands-on experience in the crypto industry. Moreover, Gallardo recommended a toolkit for crypto community management. These include Trello, Metricool, Discord, Google Analytics, Mailchimp and Bitly, each serving specific purposes from organization to analytics and engagement.

In an industry as dynamic as crypto, it's important to keep up to date. Therefore, Gallardo, you will learn to marry many people.

“I often follow industry experts, read popular news sources…participate in various online communities, and attend important events that promote networking and sharing updates,” Gallardo said.

Preparing a community for market fluctuations or technology changes is another important aspect of Web3 community management. In fact, Gallardo emphasized education, communication, and fostering adaptability to overcome such challenges.

Read more: Best Crypto Community for Beginners to Join

Ultimately, narrative circles go back to the essence of Web3 community building – trust and user experience. Gallardo's final words resonate with the ethos of building a sustainable crypto community.

“Always put user experience first and maintain an open relationship with your community…by focusing on the safety and trust of your community, you can maintain their support regardless of market conditions,” Gallardo said.