FinchTrade and Wert partner to strengthen retail crypto access

For digital platforms looking to get users into crypto, the challenge is always the same: how to provide seamless fiat-to-crypto access without pushing customers to external exchanges.

Wert plans to solve this problem by creating an embedded purchase widget that integrates directly with apps, wallets and marketplaces, allowing retail users to buy small amounts of crypto instantly and compliantly.

But building a smooth user experience requires more than smart product design—it requires reliable liquidity, competitive pricing, and fast turnaround.

To achieve this, Wert has partnered with Finchtrade, a Swiss-based OTC liquidity provider.

With FinchTrade's unsupervised trading engine and integrated liquidity pools, Wert can process high-frequency trades every second, tilting the scales and keeping exposure low.

Founded by George Basilaze, Wert serves partners from token sale projects to NFT marketplaces and Web3 wallets, helping them increase conversions, retain users and unlock new revenue streams.

With FinchTrade, Wert is expanding this model across Europe and preparing for new markets such as Canada, as well as expanding into crypto-to-fiat payment flows and GBP support.

Solving liquidity and settlement problems

For Werth, the biggest challenge in expanding its embedded widget was not only providing retail users with a seamless front-end experience, but also managing the behind-the-scenes liquidity and deployment efficiently.

Handling thousands of small transactions every month means finding a partner that offers reliable execution, fast conversions and competitive spreads – without forcing Wert to hold large balances or take unnecessary risk.

That's where FinchTrade comes in. Starting in 2022, Wert leveraged Fintrade's non-custodial trading infrastructure and integrated liquidity to provide a frictionless back-end for retail flows.

Fast Euro Settlement enables Wert reserves to be lean and execute trades every few seconds, ensuring end-users get their crypto on time every time.

“FinchTrade allows us to maintain smaller balances, take advantage of faster settlements and find deep liquidity in the euro pair. The reliability of their trading infrastructure allows us to focus on growing our product and partner network,” said George Basilazze, founder and CEO of Wert.

In the last 30 days alone, Wert has processed $2.3 million in trading volume through FinchTrade – most of it flowing through stable coin pairs – proving the efficiency and scalability of the model.

Results of driving together

The collaboration between Wert and FinchTrade has already achieved tangible results:

Instant execution: Retail users receive crypto instantly thanks to FinchTrade's integrated liquidity. Low Risk: Quick Euro settlement eliminates the need to hold large BTC or fiat holdings. High-Frequency Scalability: API-based integration supports Wert's trading model every few seconds. Product expansion: The partnership is expanding to cover new fiat pairs like GBP and reverse flows – allowing users to sell crypto and receive fiat payments just as easily.

look forward

Wert is preparing for the next phase: expanding into new markets such as Canada, introducing collateralized loan products, and rolling out crypto-to-fiat solutions for its partners.

In this development, FinchTrade remains the backbone of liquidity, ensuring flexibility, competitive pricing and reliable settlement.

Nicola Boldrini, head of development at Finchtrade, said: “Werth represents a forward-thinking partner that we love. By incorporating our liquidity into the platform, you can confidently and globally deliver a seamless experience for retail users.”

About FinchTrade

FinchTrade is a Swiss-based OTC liquidity provider, founded in 2021, trusted in 30+ countries, processing real-time crypto and fiat payments in a compliant, high-volume manner – processing billions of annual transaction volumes.

About Wert.io

Wert.io is a fintech company founded in 2020 that enables businesses to add crypto purchases directly to their apps, wallets and marketplaces.

Its simple widget allows retail users to purchase small amounts of crypto instantly and compliantly, with seamless integration supporting widespread adoption of digital assets.

This article was written by a third party, and CoinJournal is not responsible for its content, accuracy, quality, advertisements, products or materials. Readers should do their own research and exercise due diligence before making any decisions related to the said company.