Floki Announces Advertising Campaign for Valhalla in English Premier League 2024-25 Seasonn
Miami, Florida, August 13, 2024, Chainwire
Floki is proud to announce that Valhalla, Floki's co-founded PlayToEarn MMORPG, will be at the forefront of a major advertising campaign throughout the 2024-25 English Premier League (EPL) season.
Using LED perimeter boards during live games, this campaign provides massive global exposure and boosts the brand's credibility.
The English Premier League is the most popular sports league worldwide and attracts more viewers than the UEFA Champions League and Bundesliga combined. For the 2022-23 season, the EPL boasts 3.23 billion cumulative viewers.
Broadcasting to 712 million households in 190 countries, the league reaches 2.01 billion viewers of live match programming during the season and 1.22 billion viewers of highlights and other non-live content, according to data from Nielsen.
Premier League clubs also have impressive followings on social media, with more than half a billion followers in total. Primarily, Facebook has 240 million followers, Instagram has 157 million, TikTok has 56 million, X has 123 million, and YouTube has 28 million.
Valhalla LED perimeter board advertisements are strategically placed to maximize visibility. The full TV parallel advertising system ensures that the ads are prominently displayed during broadcast. Creative flexibility allows for dynamically tailored ad content. Branding will be visible within the event itself, providing in-program exposure.
They ensure multi-channel coverage by allowing the ads to appear across multiple devices and platforms, including broadcast, social media, mobile and online. There are no virtual overlays to interfere with advertisements in the Premier League, ensuring uninterrupted visibility. In addition, minimal ad interruption makes the ads irresistible to viewers.
According to the team, every minute of LED advertising results in an astonishing 156 minutes of global screen visibility.
The ad campaign covers 100 minutes of current advertising time and will be distributed globally to ensure broad reach. At least 40% of the advertising stock is shown on matches featuring the league's top clubs.
The extensive campaign is expected to reach a large international audience. In total, it is expected to reach over 200 million people with around 1.2 billion views and a total screen time of around 440 hours. In Europe, the campaign is predicted to last approximately 181 hours and generate approximately 81 million views on screen.
In Asia and Oceania, about 47 million views are expected for about 168 hours on screen. In Africa, the campaign is expected to achieve about 48 million views and about 34 hours of screen time.
The campaign will air on major broadcasters worldwide including Sky Sports, TNT, Amazon Prime, BBC (Highlights), NBC Sports (including Peacock), USA Network, Telemundo, FuboTV, Optus Sports, Star Sports, Disney+. Hotstar, beIN Sport, SuperSport, Sky Deutschland, Kanal+, DAZN, Sky Italia, Astro, Now TV and Truevisions.
About Valhalla
Valhalla is a spin on the classic creature-collection adventure set in an active, living, MMORPG open world inspired by Norse mythology. Players interact with a diverse collection of exotic creatures called Veras, finding, taming, training, and trading them. Alone or as a clan, players engage in a dynamic, player-driven economy.
Website: Valhalla.game
About Floki
Floki is the cryptocurrency and utility token of the Floki ecosystem. Floki aims to become the most recognized and used cryptocurrency in the world with a focus on utility, charity, community and marketing. Floki currently has more than 490,000 owners and a strong brand globally recognized for its strategic marketing partnerships.
For more information, users can visit Floki:
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Head of Community Relations Pedro Vidalfloki[email protected]
