FLOKI shows new developments and strategic marketing initiatives
Miami, FL, June 21, 2024, Chainwire
Beyond market trends, FLOKI has emerged as a major player in the meme coin sector. Its success is driven by practical applications, a strong presence and a committed community.
A key factor behind FLOKI's popularity is its strong community support. Notable cases include a tweet from an Elon Musk parody account with 207K followers that said “FLOKI offers better service than any other memecoin on the market.” Crypto analyst crypto_scofield praised FLOKI's rapid growth, noting its leadership among major meme coins such as $PEPE, $WIF and $BONK.
Social media and community engagement
According to data from LunarCrush, a social media analysis tool, in the last six months FLOKI's social connections have increased by 320% and social dominance has increased by 109%. Social Dominance, as defined by LunarCrush, measures “share of voice” on social media.
FLOKI has been actively pursuing new developments to strengthen its ecosystem. The team introduced a trading bot and received major details, such as Kraken adding FLOKI to its exchange list roadmap, in the last 24 hours.
FLOKI has introduced a Telegram-based trading bot that allows owners to trade any token on the BNB Chain network. Public access is expected in mid-June. The service will later be expanded to Ethereum and Base blockchains. The bot, which requires FLOKI tokens to be used, aims to increase token demand through a payment structure that supports impulse buys. The bot charges a 1% fee on every transaction, 50% of the fees collected is used to buy FLOKI on the open market, thus contributing to impulse buying.
Some other utility examples include FLOKI launching a decentralized domain name service on the BNB Chain mainnet. This service allows users to create FLOKI domain names that represent their identity on the chain.
FLOKI's roadmap shows it is in talks to partner with a licensed fintech firm to offer digital bank accounts. Users can link these accounts with FLOKI debit cards for smooth transactions in Euros, US Dollars and more.
Another big project in progress is the launch of Valhalla, FLOKI's NFT game to monetize Metaverse.
Additionally, the FLOKIFi Locker Protocol has been integrated into DEXTools. Cooperation with reverse financing and the Venus protocol allows users to load their FLOKI tokens and use them as collateral to borrow against major cryptocurrencies such as BTC and ETH.
The partnership goes beyond IRL events.
Looking ahead, FLOKI's marketing efforts may be more impactful than in the past. As Sabre, Consultant, Creative Marketing Director, FLOKI explained on Twitter, past marketing partnerships may be overshadowed by what's to come.
Sports partnerships
To name a few, FLOKI has become the sleeve sponsor for Kerala Blasters FC, a popular Indian football team. Along with being the shirt sponsor of Maharajas of India. This partnership will introduce the FLOKI brand to more than 700 million cricket fans worldwide.
FLOKI and its sister token TokenFi have also formed strategic marketing partnerships with two prominent cricket teams, Manipal Tigers and Bhilwara Kings.
The team is also partnered with Spanish football team Cadiz CF, which is part of the La Liga division. The FLOKI logo has reached more than half a billion tennis fans on SSC Napoli jerseys and LED displays, and at events hosted by the World Table Tennis (WTT).
Last but not least, FLOKI appeared on the cars of Alfa Romeo F1 Team ORLEN in 2022.
Marketing and strategic partnership
FLOKI has launched several aggressive marketing campaigns to increase adoption and awareness globally. The platform anticipates that future initiatives will exceed the impact of previous efforts.
In Nigeria, the group announced a three-month campaign targeting the country's top crypto users, partnering with 16 digital influencers to run ads on major news platforms and trade publications and reach more than 93 million people.
In Vietnam, FLOKI launched a comprehensive campaign that organized extensive advertising and local events across the crypto user base to engage the community and build brand loyalty. Ranked 15th in terms of global population, Vietnam has one of the highest rates of crypto adoption.
FLOKI has made progress in Turkey by advertising on popular channels on television to promote Turkey's large and active crypto community. FLOKI's marketing initiatives in the Middle East and North Africa (MENA) region include high-profile campaigns in countries such as the UAE, where crypto adoption is growing rapidly.
In the United States, FLOKI has executed highly visible billboard campaigns, most notably in New York City's Times Square prime location next to the Nasdaq billboard in Times Square, which has attracted the attention of hundreds of thousands of passers-by.
FLOKI's educational initiatives include regular AMA sessions. These sessions provide transparency and allow direct engagement with the community.
By joining the TokenFi ecosystem, FLOKI plans to tap into the growing token industry, which is estimated to be worth $16 trillion by 2030, BlackRock CEO Larry Fink said.
Summarizing Floki's strategy, Saber explains well: “Attract retail investors, run impactful marketing campaigns and leave a lasting impression.
Financial and ecological chapters
Meanwhile, the FlokiFi platform has been locked with 2,372 locks with a total guaranteed value (TVL) of $110.56 million. It supports 16 different blockchains and has locked 86 NFT. Additionally, more than 2.3 trillion FLOKI tokens, valued at $436.61 million, are secured in the FLOKI staking program.
To show strong support, DWF Labs said it will buy $12 million in FLOKI tokens. This purchase will be a mix of market purchases and tokens from Floki Treasury.
In the year As of 2024, FLOKI is one of the top performers, growing more than sixfold year-on-year. According to data from IntoTheBlock, 86% of FLOKI owners are in profit.
About Floki
Floki is the cryptocurrency and utility token of the Floki ecosystem. Floki aims to become the world's most recognized and widely used cryptocurrency and to achieve this ambitious goal, it focuses on utility, charity, community and marketing.
Floki currently has a strong brand recognition of 490,000+ owners and billions of people worldwide through strategic marketing partnerships.
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Head of Community Relations Pedro Vidalfloki[email protected]
