Major soccer club Paris Saint-Germain FC and avant-garde fashion brand Blok Paris are joining forces for a new collaboration dedicated to sports, fashion and digital arts, the companies announced in a joint press release on Wednesday.
The collection includes physical apparel, but will first be led by a digital fashion drop via NFTs, initially with an exclusive launch on the Crypto.com marketplace. NFTs allow early access to purchase physical gear, and other potential benefits for holders.
Offering 1,000 generic NFTs for $50, Crypto.com notes that 10% of the collectibles will be special edition NFTs. Redemption is possible A box of physical goods from cooperation. NFTs are minted on a chain backed by Crypto.com. The physical fashion items in the collaboration will be completed next week.
An all-black hoodie and soccer ball are each teased with white text from the collection, which captures the company's Blvck Paris monochrome aesthetic. Other items planned include a t-shirt, a welcome mat and a scarf with the same sentiment.
Paris Saint-Germain has made several moves in the crypto space over the past few years, including the launch of a crypto-backed token with Socios.com and a recent offering. Free AI-generated posters Developed as NFTs via Crypto.com. Star player Kylian Mbappé is also one Brand ambassador For NFT fantasy football game, sister.
Editor's Note: This article was written with the help of AI. edited and fact-checked by Andrew Hayward.
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