Founder tests with low cap tokens
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Hassan Shitu
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Alon Cohen, the founder of Pump.fun, a new social feature that is sparking debate on Solana's meme coin scene, has said that he will personally use the token as a live test of its low market value.
The update comes at a time when demand is high from a very low launch, even as volatility, account security concerns and past pump-and-dump articles continue to shape user behavior.
On Tuesday, Pump.fun announced the addition of “calls” to its mobile app, a feature that allows users to notify all of their followers via push notifications about a coin.
Each account can make one call every six hours, and users are placed on a global leaderboard that tracks activity and engagement.
Pump.fun Callouts attract attention and questions
Users who actively place calls are placed on global leaderboards, adding competitive coverage that links visibility to engagement.
Pump.fun says the feature is intended to help surface coins earlier in their life cycle, especially in the correlation curve system where prices increase as demand increases.
Shortly after the launch, Cohen said that the mobile app will be a major focus for Pamp.fun in the coming months.
He warned users to only follow the verified Pamp.fun account “alonalon” amid the threat of impersonation.
According to the data on the chain displayed on the platform, the account has more than $112,000 in assets, including SOL and several meme tokens, has more than 11,500 followers, does not follow another user and has not spent any coins.
The announcement immediately sparked speculation among traders, with some citing the test call as a boost to the target's profits.
A high-profile call, especially from a platform founder, can therefore quickly attract attention and liquidity in the short term.
At the same time, some traders are questioning whether the label could be breached or whether the test call could look like a pump driven by influencers.
Those concerns are rooted in recent history, as Pamp.fun's Prime X account was hacked in February 2025 and used to promote fake brands.
Later that year, Cohen's personal X account was temporarily suspended along with his Project account before being reinstated, though that incident was attributed to platform enforcement rather than confirmed hacking.
However, there are no public reports of Cohen's Pump.fun account being hacked.
Speculation heats up as the Pump.fun meme rebuilds the economy
Pamp.fun's calling feature comes with deep structural changes to the platform.
In recent days, the company released new creator tools and moved away from its previous variable payment model, allowing token creators to now split payments across multiple wallets, transfer ownership after launch, and revoke update authority to demonstrate long-term commitment.
The changes followed internal findings that previous payment mechanics encouraged mass token creation without sustaining business activity. The new direction places more emphasis on market participation and creator accountability.
Despite its drawbacks, the usage data shows that Pump.fun is one of the most active meme coin launchpads in crypto.
In the last 24 hours alone, over 30,000 new tokens have been launched, and just over 200 have been launched. Transaction volume during that period exceeded $113 million, and daily active wallets roughly doubled in the past week, again pointing to speculative demand.
The Pump.fun token itself has seen mixed market conditions as the token PUMP is currently trading around $0.0027, down 7% on the day and 69% below its all-time high.
The token's trading volume has also decreased slightly over the past 24 hours, indicating a broader slowdown in the Memcoin market.
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