Fundraising platform JustGiving accepts more than 60 cryptocurrencies Bitcoin, Ethereum

JustGiving now accepts more than 60 cryptocurrencies to donate with 94% of crypto users Millennials and Generation Z have given more than $2 billion to charities in the past five years.

UK-based crowdfunding platform JustGiving has partnered with digital assets company The Giving Block to start accepting crypto donations.

JustGiving now allows users to donate in more than 60 cryptocurrencies, including Bitcoin, Ethereum, Tether and Doge, according to a UK fundraising report. The move comes at a time when the crypto market is experiencing highs, with Bitcoin recording a new all-time high above $94,000 on CoinMarketCap.

According to the JustGiving website, the fundraising platform has raised $7.2 billion (£6 billion) over the past 24 years and is trusted by thousands of charities around the world, including the Alzheimer's Society, the British Heart Foundation, Macmillan Cancer Support and Mind.

Pascal Harvey, President and CEO of JustGiving, said:

“The use of cryptocurrencies has grown in recent years and our decision to enable cryptocurrency donations is the latest demonstration of our commitment to forward-thinking innovation.”

Tapping into a tech-savvy demographic is also key. According to JustGiving, 94% of crypto users are Millennials and Gen Z.

“Charities need to tap into this new donor demographic,” said Alex Wilson, co-founder of Giving Block:

“580 million people now use cryptocurrency worldwide and the market is nearly $3 trillion. Our goal is to make accepting cryptocurrency donations as easy as any other online donation.”

In the year According to the 2024 Annual Report from Giving Block, over $2 billion has been given to charitable causes over the past five years.