Esports organization Group Liquid announced Wednesday that it has entered into a multi-year partnership with its original creator Myston Labs. Sui blockchainTo build a new fan loyalty platform and NFT Collective experience.
The longtime esports team, which fields competitors in games like League of Legends, Dota 2 and Counter-Strike, plans to relaunch its fan loyalty program, which rewards fans with points for their support of the organization.
Under the new platform, which is set to launch in Q2 2024, Team Liquid fans will be able to find exclusive NFT collectors that will allow them to customize avatars representing the company's mascot blue. These attendees can unlock exclusive perks and experiences for fans, such as discounts, event access, giveaway opportunities and “exclusive access to players and teams,” according to a Mysten Labs representative. DecryptGG.
“True fandom doesn't happen overnight. It needs to be nurtured and sustained through experiences that strengthen the bond between team and fan,” Team Liquid president and COO Claire Hungate said in the release. Sui's platform will help fans, she added.[deepen] Team Fluids, their engagement with our players and teams.
Team Liquid and Mysten Labs will work together on marketing programs including live streams and other content around crypto games on Sui.
The esports organization is no stranger to the crypto world. Team Liquid is sponsored by major crypto exchange Coinbase, and has also partnered with Creators of the crypto game Eluvium– The one who uses it Ethereum Measurement network Immutable X – It helps to advise on development and create a competitive scene around it.
Editor's Note: This article was written with the help of AI. edited and fact-checked by Andrew Hayward.
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