Google reached an intraday high of $330 after a brief rise
Key receivers
Google is testing a new one that closed higher after briefly reaching a record high of around $330 a day. The rally has pushed Google to Apple's market value as AI advances and investors seek bullish shares.
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Shares of Google's parent company Fidelity rose 1 percent on Thursday, hitting a fresh intraday low of around $330 ahead of preliminary results as tech stocks broadly weakened.
The stock previously hit an all-time high in late November when shares briefly hit $328. Google's highest closing price remains at $323, set during the same session.
Traders are watching to see if the stock can close above that level to confirm a new record close. At press time, shares retreated to $326 as the broader technology sector edged lower in early trading.
Despite the possibility of a pullback, the stock is significantly higher than its late November levels.
The recent rally has pushed Google past Apple to become the fourth-largest asset by market capitalization globally, according to the companies' market cap data. Google is now valued at approximately $3.9 trillion, compared to Apple's $3.8 trillion.
Google has seen renewed investor interest, with shares rising more than 57 percent after Warren Buffett announced in November that he would increase his position in the company by the third quarter of 2025.
Further impetus has come from advances in artificial intelligence, including the Gemini 3 model and the NanoMuz imaging system. Both releases solidified Google's position in the fast-growing AI market and provided early feedback.
