Hashdex drops new announcement space ahead of Bitcoin ETF approval
Asset management firm Hashdex has released another announcement as the Securities and Exchange Commission considers whether to approve applications to list bitcoin (BTC) exchange-traded funds (ETFs) in the United States.
On December 28th on X (formerly Twitter), Hashdex released a spot featuring an interview in which the subject was criticized for using home computers to perform daily tasks. The interview, which took place in the 1980s, reveals that at the time of the rise of the personal computer, one rejected the benefits of technology.
“Understanding difficult innovations takes time,” the ad said. “Bitcoin's Time Has Come.”
pic.twitter.com/fVndEbD0Ys
— Hashdex (@hashdex) December 28, 2023
In addition to Hashdex, asset managers with BTC exchange-traded product applications pending at the SEC have issued similar announcements – presumably to whet public appetite before approval. Bitwise unveiled its own media campaign in December, with actor Jonathan Goldsmith on board to revive his “sexiest man in the world” character to promote Bitcoin.
Related: 5 Reasons A Bitcoin ETF Approval Could Send BTC Price Over $100K
The SEC has never approved a spot BTC or Ether (ETH) exchange-traded fund to list on any US exchange to date, but it has given the green light to investment vehicles linked to crypto futures. Some experts have speculated that commission officials may approve multiple spot crypto ETFs in January.
“This is a very good announcement,” Bloomberg ETF analyst Eric Balchunas said in response to Hashdex's position. “Every Boomer Remembers How He Really Feels About Computers/The Internet.”
In November and December, SEC officials met with representatives of asset managers that had registered to list the Bitcoin ETF space, including Greyscale, BlackRock, Fidelity and Franklin Templeton. The commission is not proposing to approve any crypto exchange-traded product, but has set a December 29 deadline for many companies to update existing applications before any approval.
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