He supports something lucky – Eminem took over the Crypto.com mantle from Matt Damon
American rapper Marshall Mathers, better known as Eminem, has become one of the latest celebrities to join the Crypto.com currency exchange.
On April 26, XPost released an ad spot featuring Eminem's boxing training montage interspersed with crypto jargon, proof-of-work, and Crypto.com's now-famous “wealth favors heroes” slogan. The rapper was one of the first celebrities to endorse the cryptocurrency exchange in October 2021, after actor Matt Damon launched an advertising spot.
In the year Following a significant market crash in 2022, the fall of FTX's high-profile and former CEO Sam Bankman-Fried, and the US Securities and Exchange Commission's recent push for crypto in the United States, it's unclear what the status of Eminem is. Stepping up enforcement actions against digital asset firms. Rapper In 2021, he was a member of the Board Up Yacht Club, having purchased an Invincible Token (NFT) for $462,000.
In Damon's Crypto.com ad spot, he appeared in a digital landscape of historical figures including the Wright Brothers and Sir Edmund Hillary. At the time, the exchange was one of the fastest-growing organizations in the crypto space, inking several sponsorship deals, including turning Los Angeles' Staples Center into the Crypto.com Arena – the backdrop for an Eminem video.
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Many Hollywood celebrities and sports stars have appeared in advertisements for high-profile crypto companies only to reevaluate their roles. More than a year after the ad was released, Damon says he only did it to raise money for Water.org, a clean water initiative. In the year Comedian Larry David, who appeared in a 2022 Super Bowl ad for now-defunct crypto exchange FTX, later said he was “stupid” to do so.
Reactions to Eminem touting crypto seemed to be mixed on social media. Many users have created parodies of the rap lyrics to better fit the crypto space – for example, “Will the real Satoshi please stand up?” – Others have questioned whether his sponsorship comes from Damon's. The price of Crypto.com's native token Kronos (CRO) appears to be unaffected by the release of the announcement.
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