Here’s How Crypto Game NotCoin Got Over 30M Users – Founder

Viral clicker game NotCoin “just solved the problem” of bringing Telegram users to crypto, says Sasha Plovinov, founder of Open Builders, the team behind the game.

In January, the crypto game broke records with 20 million registrations within 26 days of its release. In the year Compared to another blockchain-based game called Axie Infinity, which had 2.78 million monthly active users at its peak in 2022, NotCoin has shown that it is possible to get millions of users into crypto through gaming.

In a Cointelegraph interview at the Token2049 event, Plovinov shared the story behind the game, which reached nearly 30 million users in March. The executive said the main goal was to introduce crypto to users of the Telegram messaging app. He explained.

“He just solved the problem. Or maybe, the task we all had was how to bring users from Telegram to crypto. So basically that was the first goal. “

The executive explained that his team had spent years looking at Telegram's huge user base and Ton's blockchain, which had “almost zero steps but great technology.”

After going through the process, the team decided to simplify the initiation of the onboarding process. Plovinov explained.

“At some point, you know, get into the idea. all right. So for the first time we just need to remove all roadblocks. Then we need to give users something to motivate them to go all Web3.

The co-creator of Notcoin said it has become a very “social thing”, with interaction, competitions, leaderboards and groups. “It's very, very important for a game like this. And by onboarding users in Telegram, inviting users is really easy.

Related: New Telegram Mini-Apps Will Be So Convenient, Users Won't Know It's Crypto

Plovinov said the game became a social event in that way, with 53,000 communities competing against each other trying to make it to the top league.

The executive explained that the team did not have a marketing budget. Everything happened “organically,” he explained.

“94% of Notcoiners come from referrals. People invite other people. We call them friends. You have friends, you just invite them and play together, and you can see how they're progressing.”

Plovinov also explained that the NotCoin project went from a collective approach where they tried to convince users that it had value. “We've decided, okay, so why not turn it around and think, ‘We're not going to try to convince you, maybe it's okay,' you know?”

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