Individual creators ultimately shape the Metaverse: Sandbox founders
Individual creators and brands will ultimately decide the future of Metavas as opposed to any centralized entity, Sandbox's co-founders said.
In the year On November 3, the team behind Ethereum-based Metaverse announced that it has made its sandbox map accessible to everyone, where “LAND” owners can publish their experiences without having to participate in an application process (which was previously required).
The Metaverse is now unlocked.
Starting today, owners of LAND in Sandbox can instantly publish experiences on the map!
We're accelerating user-generated content to unleash the creative potential of creators like you. Let's build Metavas together. #UGC #CreatorsDayHK pic.twitter.com/A2E8gNI2it
— The Sandbox (@TheSandboxGame) November 3, 2023
“right now [anyone] They can make their experiences open to the public. [and] Make it accessible, which will increase the amount of experience and content that people can play and find on the platform,” Sandbox founder Sebastien Bourget told Cointelegraph in an earlier interview on November 2 at Hong Kong FinTech Week.
#CreatorsDay is HIV Live!
Stream all key events live on X or our YouTube channel: https://t.co/83NqKyOTDr
We've got some exciting news you won't want to miss. Stay tuned to see what's in store for the Metaverse! pic.twitter.com/ReUQahbckP
— The Sandbox (@TheSandboxGame) November 3, 2023
The idea that users can create and own content and assets in Web3 is at the forefront of the Sandbox strategy, Borget reiterated.
“You get blockchain because you can create content, not because of the value of the asset.”
Game maker and new fund updates
Sandbox says it will update its Game Maker tool before 2024, an experience building and testing tool designed to introduce new game mechanics, templates and social interactions to make content production even easier.
The company will “recapitalize” its new $100 million Sand Game Maker Fund (currently worth $36 million) next year to build on those improvements.
Borget says this encourages cross-industry collaboration.
“[It will] Let's create more engagement, more play, more fun and new social interactions as we define the future of music, fashion, sports, entertainment, art and culture on the platform.
Borget's Game Maker Tools simplify the process for new creators to get started:
“Game Maker has been the gateway to bringing in a new breed of creators who can then design new experiences and then monetize them by selling them on the marketplace and promoting their own.”
Meanwhile, Sandbox founder and CEO Arthur Madrid said the company has helped connect brands with fans by running competitions to recreate New York's Times Square and the architecture in The Walking Dead, among other things.
The organization is working to include multiplayer capabilities that will drive this audience engagement. But Madrid acknowledges the difficulty of integrating multiplayer capabilities at the scale of the metaverse, particularly on blockchain.
Royal Flushed Hold your breath and dive into the sunken district. Find your way through this Bomkus-designed underwater maze and make your way back to the surface.
Jump in today! pic.twitter.com/8Nui4b1UKU
— The Sandbox (@TheSandboxGame) November 1, 2023
Related: Metaverse ‘Explosion' Driven by B2B, Not Retail Consumers: KPMG Partner
More than 400 partners have signed up to The Sandbox, including Warner Music Group, Ubisoft, Gucci Vault, Snoop Dogg, Invincible and Adidas.
But looking ahead, Metavas admits that adoption won't begin until more defined use cases are established in virtual worlds, as prospective users will ultimately seek memorable experiences to draw upon.
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