KuCoin EU Confirms MiCAR Compliance, Celebrates at Ball in Vienna
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Sead Fadilpašić
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After years of speculation Being the main crypto exchange KuCoin Available for EU users, the wait is finally over.
KuCoin officially respects MiCAR. The Spanish Riding School in Vienna, Austria celebrated this significant achievement with a VIP gala on Wednesday evening.
Cryptonews was on the ground in Vienna this week, talking directly with the company's leadership to find out what to expect for the new EU expansion.
‘Just a starting point'
MiCAR's fully regulated crypto trading platform is now available in 29 European Economic Area markets and has opened its doors to more users.
The group stated that KuCoin EU users will have access to euro deposits and withdrawals, spot transactions and local customer support, among other services.
They plan to offer special campaigns and features for the region.
This is a very important development for both the company and its users.
With this step, KuCoin EU has met the regulatory standards of the Union. More precisely, it is a Crypto-Asset Service Provider (CASP) licensed under the Markets in Crypto-Assets Regulation (MiCAR) and regulated by the Austrian Financial Market Authority (FMA).
“Over the past months, our teams have worked diligently to design a platform that fully meets European regulatory requirements while delivering the performance, reliability and user experience that modern crypto users expect,” said Managing Director Christian Niedermuller.
However, he added, this is only a “starting point”.
Now that the platform has established a strong regulatory base, Niedermueller, KuCoin will move into “a long-term role in shaping a trusted digital asset ecosystem across Europe.”
This suggests that they can perform by adapting to regional needs and paying attention to what local users have to say.
Also, KuCoin CEO BC Wong added that the group has chosen Austria as KuCoin's EU base. This is due to “a clear and forward-looking regulatory framework that provides a strong basis for operating responsibly and sustainably across Europe”.
KuCoin EU Managing Directors Christian Niedermuller, Sabina Liu and Audrey Lim launched the platform live in the Austrian capital. He said that the work of completing the service has started step by step.
More deals are coming on the list in the coming months.
Expanding the team, establishing a payment layer
KuCoin says it has a regional team of 30 people in Spain, Germany, Italy, France, Portugal and the Netherlands on the EU platform.
Moreover, they are moving forward for Europe with Visa KuCard, providing payment services to millions of people. The card comes with zero annual fees, quick conversions and up to 8.5% cash back.
Another big announcement is Sabina Liu taking on her new role as Managing Director.
Liu boasts a deep understanding of KuCoin's core principles and seems the obvious choice for the role.
She previously headed institutional trading for the KuCoin exchange and before that spent 14 years at the London Stock Exchange Group (LSEG).
In Liu's words, “Europe represents one of the most sophisticated financial markets worldwide, and KuCoin EU has been built to meet that requirement from day one. This launch reflects a clear business decision to invest in Europe for the long term, establishing local leadership, aligning with regulatory expectations, and providing a platform designed around specific regional needs.”
Especially with the foundation now in place, the group's focus is on responsible growth, strong partnerships and building a sustainable business that can expand across the region, the new managing director said.
A new partnership based on ‘shared values'
The show continued with commercials. They have shown their strategic partnership with world-class cyclist Tadej Pogachar.
The four-time Tour de France champion and current UCI Road World Champion is now the global brand partner of KuCoin EU.
Both parties have stated that the partnership is not a transactional one – rather it focuses on shared values. The group said that “loyalty is not defined, but is achieved through long-term performance, professionalism and discipline.”
Additionally, this latest news follows a collaboration with Australian golfer Adam Scott and international music festival Tomorrowland.
Meanwhile, KuCoin It was founded in 2017 and claims to have 40 million users in more than 200 countries and regions.
Additionally, it offers access to 1,000+ listed tokens, spot and futures trading, institutional wealth management and the Web3 wallet.
At the end of last year, the volume of space transactions showed a 55 percent year-on-year growth. This is in addition to the 30% increase in future rates.
In December 2025, KuCoin announced a $2 billion trust project aimed at strengthening institutional trust and platform security.
Now, with the new move, the company says it has opened a new chapter.
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