KuCoin MD Alicia Kao Talks Trends and Transparency

In a recent interview with KuCoin Managing Director Alicia Cao, BeInCrypto delved into market volatility, regulatory changes, and the exchange's strategies to stand out.

Exploring the complexity of market volatility

Despite the uncertainties, the crypto space continues to show interest, with users choosing strategic times to get involved. According to Alicia, the emphasis is on providing a variety of educational content and services across multiple platforms to empower users and provide a broad understanding of the market.

“This so-called “bear market” has stopped people lower than we thought. Many are waiting for the right time to act. Regardless of the current market conditions, exchanges must remain committed to providing a wide range of services to consumers. And of course, focus on education. It's our job to help people improve their overall business potential. KuCoin's commitment to providing diverse products and comprehensive educational content has emerged as a cornerstone that differentiates it in the market. Product and service quality is what makes you competitive.

Throughout her journey in the crypto space, Kao has demonstrated the importance of live communication and the evolution of a more user-centric platform. She has traveled extensively engaging with a diverse user base, understanding their needs and combining their insights to refine products and services.

«When I joined KuCoin 4-5 years ago, few exchanges offered 24/7 customer support. Now the focus has shifted to engaging and communicating. Direct engagement with users, understanding their different perspectives and integrating their feedback into improvements – these elements contribute to a dynamic and user-driven ecosystem».

Reliance on central exchanges between regulatory changes

Immersed in the impact of regulatory changes, Alicia expressed confidence in the adaptability of the crypto industry. Drawing inspiration from traditional financial structures, it is actively working on measures such as transparency reports to foster trust and credibility. KuCoin MD emphasized the wider industry's commitment to compliance, echoing the need for cooperation between crypto entities and regulators to ensure consumer protection.

“Transparency and regulatory compliance are cornerstones of the industry's responsible growth. Like it or not, collaborative efforts between the crypto industry and regulators are critical to ensuring user safety and protection in this dynamic environment. Our user base is so diverse that we must follow regulations to ensure user and public safety.” We are investing in a variety of solutions.KuCoin is committed to meeting compliance standards for retail and institutional clients.

The conversation naturally led to the improved regulatory landscape, prompting Alicia to shed light on KuCoin's recent integration of Know Your Customer (KYC) for all users. While this initiative represents a form of self-regulation, Cao emphasizes its broader purpose. According to her, it helps bridge the gap between the crypto and traditional worlds.

Solving market gaps with an innovative approach

As our conversation delves into the current arsenal of crypto exchanges and the new innovations that await, Alicia reveals that traders are truly privileged these days. You have access to many tools that used to be available only to experienced professionals. She also threw light on the concept of pre-market trading. An industry-first product that allows users to participate in trades before official coin listings. Buyers and sellers can set bids and matches to secure the prices and properties they want in advance. Kao likened it to the future, but said the new tool would involve direct token trading, which would allow early access to new assets.

In conclusion, Kao shared some simple yet important tips for those entering the crypto market – prioritize risk mitigation, conduct thorough research and stay informed. She thinks both platforms and experienced users should focus on developing a common understanding of the industry. KuCoin MD emphasized the importance of continuous adaptation, education and a user-centric approach to the entire industry. The journey involves understanding market trends and proactively shaping its future through collaboration and innovation.