Ledger and Sotheby’s team up for digital art

Crypto wallet provider Ledger has partnered with art auction house Sotheby's to offer exclusive benefits to digital art collectors.

The tie-in is that from 2024, buyers of Sotheby's most valuable digital art will receive a limited edition Ledger x Sotheby's Nano X hardware wallet.

The partnership will soon feature the introduction of a special edition of Ledger Stax.

In addition, Sotheby's Elite Collectors can enjoy a premium “white glove concierge onboarding” coordinated by Ledger, which seamlessly integrates them with the educational resources of the Ledger Academy.

“We want to introduce the next generation of art collectors to the world of Web3,” Ledger's head of experience Ian Rogers told Decrypt. Education is important to Sotheby's and Dagger, and collectors need to know how to protect their digital assets.

The move comes amid Ledger's strategy to become a key player in the digital art world.

Last year, the organization began growing NFT's art collection and established a fund specifically to help artists worldwide.

Ledger as a ‘luxury product' says Sotheby's

As for Sotheby's, the auction house is hoping to combine its new interest in the digital art space with high security standards through ledger delivery.

“We see Ledger Hardware wallets as a luxury product and offering these to Sotheby's buyers is a great way to introduce collectors to the concept of autonomy and digital art,” explained Sebastian Fahey, global art manager and head of Sotheby's Metavas. “They may be curious about how to securely collect and store digital art, but lack the resources in one place to learn more about the value and importance of secure self-preservation that their ledger hardware can provide when used properly.”

Sotheby's is an early mover in the Web3 domain, with a dedicated NFT and Digital Art Department, as well as establishing a secondary market platform called “Sotheby's Metaverse”.

They have curated popular auctions such as “Grails”, a collection of popular digital artworks and an auction for renowned artist Vera Molnar.

“From announcing our secondary marketplace as part of Sotheby's Metaverse to further developments to be announced later this year, our goal remains to build a comprehensive digital art environment for collectors, and this partnership with Ledger is a key step in that development,” Decrypt said.