Ledger to simplify Crypto purchases with Coinbase integration

Hardware wallet provider Ledger and crypto exchange Coinbase have announced a partnership to streamline crypto purchases and create an easier way to transfer assets from the exchange to self-storage.

In an announcement sent to Cointelegraph, the Ledger team highlighted that Coinbase's on-ramp solution, Coinbase Pay, will be integrated into the Ledger Live app. This allows users to transfer their existing crypto holdings and trade directly from their desktop or mobile device. This means users can access their crypto purchases directly on their mail devices.

The group described the previous process of transferring crypto from exchange and self-sustaining as a “difficult process that exposed users to potential errors.” In a statement, Ian Rogers, Chief Experience Officer at Ledger, told Cointelegraph that transferring crypto to a wallet that already bought crypto before the partnership was a “tedious process.”

However, with the merger, Rogers believes it has simplified the process, even comparing the merger to travel agency Skyscanner's simplified travel booking. Rogers explained.

“This integration will allow crypto users to purchase through Coinbase and have the funds deposited directly into their secure ledger.”

Asked if the group foresees changes in demand for self-management, Rogers said he believes people will have different wallets, just like they have different bank accounts. He said the partnership with Coinbase shows consumers have a choice. Rogers added that the integration makes the experience even easier for those new to self-sustaining. “At the end of the day, you have the option to choose digital ownership over self-preservation.”

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According to Ledger Group, the crypto space is starting a new cycle led by the recently launched spot Bitcoin (BTC) exchange-traded funds (ETFs). Ledger believes this will bring new users into the crypto space. While such users may start their crypto journey with ETFs, Ledger hopes these new users will eventually opt for self-management, which the wallet provider describes as “the true use case of crypto.”

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