Maison Margiela invites fans to play Blockchain Bingo.

Parisian fashion house Maison Margiela has launched a gamified site 3 legend based around the famous numbering system of its physical collections. Although it doesn't seem to have an official name (besides the numbers, as it were Listed on OpenSea), “Blockchain Bingo” seems like a particularly apt description.

24 digits from 0 to 23 associated with the token are available for selection. Over the next few weeks, participants will compete in a multiplayer game. Mint all To advance to the next level of experience. According to the brand, the activation “creates the foundation of Maison Margiela’s future Web3 community.

Rarities range from 15,000 zero to 742 number 23 – the higher the number, the greater the rarity of the token. The number currently in play is indicated by a circle. And the fully formed numbers are highlighted in black. The game ends when the 24 numbers are printed by the first 100 users “or at Maison's own discretion.”

Produced on the Polygon network, all ERC-1155 tokens are soul-linked – i.e. non-transferable – and each wallet can only issue one of each number. Mining is free (no gas fees are charged) and the same amount of gas is allocated to each user for each transaction.

All of the above ideas are designed to give players an equal chance of success, rewarding persistence and strategic thinking. However, committed first movers will have an edge over the competition.

Margiela's Gamified Mint concept is strategic in itself. While the NFT market has been experiencing a slowdown of late, the game continues to grow exponentially. According to IPSOS, the current value is $385 billion and is expected to reach over $522 billion by 2027.

For those who don't know, the label of each Maison Margiela body part shows the numbers 0 to 23, one of which is a circle. Each number refers to one of 23 different collections with the collection containing the item indicated by the circled number.

Indeed, the architecture of the house has many parallels with the decentralization ideology of Web3. In the early years, the legendary founder Martin Margiela was rarely seen in public, with any statements made by the entire design team.

Margiela was acquired by the OTB Group—a founding member of the Aura Consortium comprising LVMH, Prada Group, Mercedes-Benz and Cartier (part of the Richemont Group)—in 2002.

At the beginning of this year Marjila It introduced certificates of authenticity and traceability on the chain—with near-field communication (NFC) chips embedded in its signature tabby shoes.