Manchester City has a multi-year partnership with Quid to release digital collections
The Premier League's Manchester City Football Club has formed a multi-year partnership with Animoca Brands Sub-Quid to develop digital collections with innovative promotions and fan experiences.
Quidd creates and launches “special edition” digital sets, including cards that unlock real-world experiences.
Tom Boyle, vice president of global partnership marketing and operations at City Football Group, announced the partnership in a blog post:
We're excited to be working with Quid to help bring the traditional card and collectible football pastime closer to our fans around the world. We look forward to working together to create new digital experiences and games for our fans to enjoy.
Related: Animoka Brands Raises $5M for NFT Marketplace Quid
The partnership's inaugural product will be 200 series of digital playing cards, which will be available for purchase on May 2. The first 10,000 “City dwellers” (a term for Man City fans) to purchase packages will receive two specials. Fans” packages.
Citizens who unlock digital rewards with Kidd packs will have the chance to take part in real-world events and purchase opportunities including official Manchester City merchandise and hospitality tickets, as well as an exclusive chance to win “cashless experiences”. Watch first team training at City Football Academy.
As Cointelegraph recently reported, Man City has been active in the NFT space of late since its “Unseen City Shirts” NFT collection launched on the OKX blockchain on April 22nd. Limited edition jerseys featuring hand-painted artwork.
In 2022, the club partnered with Sony to build a virtual version of the Etihad Stadium, Man City's iconic home ground, said to be the first officially licensed football stadium built by Meta Varus.
Meanwhile, other clubs are turning to cryptocurrency for their long-term future. The Winklevoss twins recently bought into Bitcoin podcaster Peter McCormack's Real Bedford Football Club and spent $4.5 million on the club's Bitcoin coffers. It is clear that both BTC and the club are bullish on their chances of one day making it to the Premier League.
