Marketing should not be the main goat in crypto
Comment by: Samantha Yap, Founder and CEO of YAP Global.
The crypto bull market is in full swing and so is the usual cycle: Bitcoin breaks record highs, retail investors rush in and new projects scramble to launch. Projects often make a very common mistake in this frustration: using marketing as a Band-Aid for unfinished products, then blaming it when things go wrong. This tension between building and capturing value is a key topic at industry events like the recent g
